
Google rolling out Showcase Shopping Ads – PLAs for broad product queries – and other Sh
This month, Google is rolling out a brand-new look for product listing on broad, non-brand queries like “summer dresses.” The search...

As publishers see rising returns on video, Facebook is getting more of their ad campaigns
As video is expected to bring in over $10 billion in digital ad revenue this year, according to eMarketer, publishers see video as the...

Top 10 YouTube ads in June: Nike takes the lead with more than 53M total views
Bloomua / Shutterstock.com Nike was the top brand on YouTube’s ad leaderboard for June, taking the No. 1 and No. 5 spots with a combined...

Inside Google Play’s branded YouTube show that spanned 23 channels
Google Play and production studio Portal A tried to pull off something tough with the app store’s latest digital video campaign, “Game...

An interactive history: How Google, Facebook & Twitter finally won over brands & TV ad dol
Digital appears to have finally reached a tipping point in being able to attract brand budgets away from television. According to IAB...

New Google Partner badges call out specializations
Google partners can now highlight their specialties right in the Google Partner badge. The new Partner badge can show off any of the...

YouTube adds mobile live-streaming to catch up to Facebook, Periscope
With full-screen video and comment overlays, YouTube’s mobile live-streaming bears a closer resemblance to Periscope than Facebook Live....

YouTube opens online version of its Brand Partner Program to school agencies
The Google-owned video service is opening up an online version of its three-year-old YouTube Brand Partner Program that teaches marketers...

Top 10 video creators in May: BuzzFeed Tasty hits 5-month streak at No. 1
This is the fifth month in a row the food-focused video creator has earned the top spot on Tubular Lab’s most-watched video creators...

YouTube Director lets SMBs film professional video ads from their phone
Bloomua / Shutterstock.com YouTube just launched a new tool called “YouTube Director” — a video ad-creation tool aimed at SMBs that...

Top 10 YouTube ads in May: Knorr’s #LoveAtFirstTaste wins top spot with 33M views
Earning 33 million views, the soup brand won nearly as many views as all of last month’s top 10 ads, which pulled in a combined 37.8...

Top 10 video creators in April: Tasty takes the lead 4 months in a row with 1.9B views
With 1.9 billion views, Tasty — the force behind those “snack-sized” recipe videos filling your Facebook feed — is one of two BuzzFeed...

NFL expands deal with YouTube & agrees to bring more footage to its YouTube channel
As part of the new deal, the NFL will be bringing more footage to its YouTube channel — adding three “memorable games” from each of its...

Here’s what Amazon wants to accomplish with its new Video Direct service
Amazon is now making its video service more like its general marketplace. On Tuesday, the e-commerce giant announced a new service,...

Top 10 YouTube ads in April: Apple owns nearly half the list with 15.6M total views
The brand captured the No. 2, No. 4, No. 5 and No. 9 spots, with ads for Apple TV, the iPhone 6 and a heartfelt “Dillan’s Voice” PSA to...

YouTube announces Google Preferred Breakout Videos ad package at #Brandcast
During last night’s YouTube Brandcast event, CEO Susan Wojcicki announced a new “Breakout Videos” ad package, the site’s latest offering...

YouTube brings Sesame Street’s Big Bird & the NBA Commissioner on stage at #Brandcast
Last night, Google rolled out the red carpet for its most famous YouTubers at the opening of its 2016 NewFronts Brandcast. The entrance...

Social Video Chart: Your at-a-glance guide to 7 major platforms
It used to be that if you were doing online video, you were doing YouTube, and probably nothing else. Today, YouTube is still an...

YouTube updates mobile home page layout & recommended video feature
Bloomua / Shutterstock.com YouTube is rolling out a newly designed mobile home page for Android and iPhone users and has updated its...
























