Retailers, Google Shopping Ads Are Coming To YouTube
Google is launching an extension of product listing ads on YouTube with TrueView for Shopping ads on desktop and mobile. Google is...
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Google Trusted Stores Drops Shipping & Order Cancellation Feed Requirements
This week, Google loosened the requirements to join its Trusted Stores program and added more incentives for retailers to take part in...
Google Shopping May Go Deeper Into E-Commerce With “Buy Now” Button To Challenge Amazon
The Wall Street Journal reported today that Google has been floating the idea of a “Buy Now” button on Google Shopping listings as well...
Google Express Expands Reach, Undercuts Amazon Pricing
Google Shopping Express is now Google Express. In addition to changing its name, Google announced that it added new cities and new brands...
Rapid Growth: Amazon Brings Its Same-Day Delivery Service To 6 More Cities
The same-day delivery race is heating up. Today, Amazon announced its Same-Day Delivery is now available in six more cities. The company...
Google Invests $500 Million In Shopping Express To Win Larger Share Of Online Shopping Market
According to the Re/code article: Investment so far has gone towards the marketing of the service in each new city and the buildup of a...
Google’s Same-Day Delivery Pilot Goes Bi-Coastal
now available on both coasts. Consumers in Manhattan and the West Los Angeles area can turn to Google to get items from local shops...
For Product Brands, Paid Search On Retailers’ Sites Pays Off
Last year, Google made what was to some a surprising announcement: its previously free Google Product Search would become Google...
Last Minute Google Shopping: Best Practices In PLAs
Congratulations! You’re now fully entrenched in the holiday shopping season. Of course, we know the majority of marketing campaigns were...
Is Your Marketing Program Ready For Holiday?
Q4 is closing in and retailers are bracing for yet another record-breaking onslaught of promotions, traffic, sales and revenue that will...
4 Must-Know Facts On Product Listing Ad Mechanics
Product Listing Ads (PLAs) have rapidly gained market share since being introduced last year, and PLAs are now well established as an...
Google Adds Google Catalogs To Lightbox Display Format
Google announced it is adding Google Catalogs to the creative assets brands can include in Lightbox ads. Google introduced Lightbox ads,...
Google’s “X Phone” Is Coming, So Are Nexus-Like Versions Of HTC One And Galaxy S4
yet to generate any ROI for Mountain View. Motorola’s patent portfolio, the reason most-often cited as the driver of the acquisition, has...
Shopping.com Rebrands As eBay Commerce Network: What It Means
Shopping.com, is rebranding as the eBay Commerce Network. The move marks the site’s transformation from shopping comparison engine to...
Blurring Online And Offline, Google Tests Same Day Delivery With “Shopping Express”
according to comScore. The firm added that Q4 was the first $50 billion quarter, which was also the “ninth consecutive quarter of...
Infographic: Video Content, Especially On YouTube, Wins In Google Universal Search
Google Universal Search is a way that Google blends in matches from its “vertical” or “specialty” search engines, like image search or...
Rumor: Google Creating Amazon Prime Competitor Including Same Day Delivery
TechCrunch says the new service will be called “Google Shopping Express.” Apparently stores like Wal-Mart and Target are some of the...
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