Along with a set of recommendations for effectively reaching shoppers on mobile this holiday season, Google published a compilation of...

With the holidays fast approaching, shopping season has already begun for some and others are sure to start very soon. Online retailers...

I’ve put together a list of seven tips to bring your shopping campaigns to the next level. Tip #1: Use the multiple-campaign method to...

In June, I spoke as part of the “Mad Scientists of Paid Search” panel session at SMX Advanced in Seattle. During the session, I presented...

Shopping campaigns are becoming a major source of website clicks and revenue during the holiday season, and the “Shopping Campaigns: Play...

Google partners can now highlight their specialties right in the Google Partner badge. The new Partner badge can show off any of the...

A warehouse working carrying a stack of cardboard boxes inside a warehouse. We are often asked by our clients if we can use Google...

If you haven’t done it already, now would be a great time to take a fresh look — or even a first look — at how data feeds can...

Google Product Listing Ads have been around quite a while, having rolled out to all US advertisers in 2011. Since then, we’ve seen...

It would be every advertiser’s dream for a user to convert on the first visit to their website. You’d only pay for one click; there would...

There’s a deadline coming up in the wonderful world of Google Shopping. Third Door Media’s paid media reporter Ginny Marvin talked about...

There have been huge advances in hard-to-track conversions like phone calls, store visits and those that stem from the use of more than a...

Updates to Google’s in-store conversion tracking now allow retailers to attribute user engagement at a keyword or ad group level, further...

I’m a big fan of Google Shopping. As a user, it provides an easy-to-use platform for comparing products and prices at a glance. Instead...

Shopping campaigns, or Product Listing Ads (PLAs), have proved revolutionary for AdWords e-commerce. They combine a visually engaging...

The AdWords team behind shopping ads has been very busy improving their offering, with at least 11 major new capabilities launched in the...

To help retailers better understand shopper search habits in the US at the local level, Google is opening up more of its cache of product...

I recently spoke at the Internet Marketing Association’s annual conference on the topic of innovations that give consumers more time (and...

Google has announced the launch of Manufacturer Center to help standardize product data across its systems and provide original...

Getty Images released a statement yesterday confirming it has been added to the EU’s antitrust case against Google as an “interested...