7 marketing and promotion tactics to get your content discovered
It’s no secret a well-executed content marketing campaign can deliver a solid return on investment. According to Demand Metric, content...
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Optimize for voice search by keeping it short and to the point
OK, Google … how do I optimize for voice search? Ask that question and you’ll discover even Google doesn’t know but is trying to learn....
The ultimate guide to bot herding and spider wrangling
This is Part 1 of a three-part series. We generally think about search engine optimization in relation to humans: What queries are my...
What is GS1 SmartSearch Schema markup and why should e-commerce sites use it?
By now most of us should be familiar with Schema Product markup which can be leveraged for listings on e-commerce sites. The benefits of...
Can you predict what the future holds for your inbound links?
Almost five years ago I wrote an article about predicting a site’s future and using your expectation to decide whether you should pursue...
An easy way to see if Google thinks your webpages are keyword relevant
We all want to rank well, but there are times when it seems nearly impossible to do so. There can be many causes for rankings shortfalls,...
How to create content to support local SEO and rock the rankings
The rise of mobile search has led to many changes in SEO, but none more dramatic than the area of local search. By now, most of us are...
How to use brand mentions for SEO, or the linkless future of link building
Google has used links to determine the authority of websites since its early days: the idea of webpages casting “votes” for other pages...
Publishers turn to ads, search following Facebook’s News Feed change
Chris Tolles should be freaking out right now. As CEO of news aggregation site Topix, his is one of the media companies that would...
Will AMP improve your rankings? How to set up an AMP test
page speed will become a mobile ranking factor later this year, right around the same time the full rollout of the mobile-first index is...
SEO trends and Google changes to expect in 2018
We’re already over a week into 2018, and the start of a new year is a great time to check in and see where we stand as an industry — and...
From algo to aggro: How SEOs really feel about Google algorithm updates
As SEOs working in the weeds with our clients each day, it can sometimes be hard to truly see how major Google algorithm updates affect...
8 game-changing SEO trends that will dominate 2018
With over 200 factors in Google’s algorithm, SEO is a complex science. But it’s not how much you need to know that makes it really...
Do Google Posts impact ranking? A case study
A few months ago, I teamed up with Ben Fisher from Steady Demand to test whether Google Posts have any influence on ranking in the local...
8 major Google algorithm updates, explained
Almost every day, Google introduces changes to its ranking algorithm. Some are tiny tweaks; others seriously shake up the SERPs. This...
3 ways to use search query data from Google Search Console
In my last column, I covered how you can use Google’s Search Console to learn about the health of your website. Search Console has...
If your GMB page updates & no one knows, does it make a sound?
If you own SEO at a multi-location brand (or an agency that works with them), it can be hard to sleep at night. Once upon a time, we were...
Meet the fake news of the online marketing world (that Google loves!): Review sites
A recent visit to TopSEOs.com revealed some amazing “facts” about online marketing vendors. Did you know, for example, that: One of...
8 major Google ranking signals in 2017
It’s no secret that Google’s ranking algorithm is made up of over 200 components, or “signals.” And while the list is impressive, it can...
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