It’s no secret a well-executed content marketing campaign can deliver a solid return on investment. According to Demand Metric, content...

OK, Google … how do I optimize for voice search? Ask that question and you’ll discover even Google doesn’t know but is trying to learn....

This is Part 1 of a three-part series. We generally think about search engine optimization in relation to humans: What queries are my...

By now most of us should be familiar with Schema Product markup which can be leveraged for listings on e-commerce sites. The benefits of...

Almost five years ago I wrote an article about predicting a site’s future and using your expectation to decide whether you should pursue...

We all want to rank well, but there are times when it seems nearly impossible to do so. There can be many causes for rankings shortfalls,...

The rise of mobile search has led to many changes in SEO, but none more dramatic than the area of local search. By now, most of us are...

Google has used links to determine the authority of websites since its early days: the idea of webpages casting “votes” for other pages...

Chris Tolles should be freaking out right now. As CEO of news aggregation site Topix, his is one of the media companies that would...

page speed will become a mobile ranking factor later this year, right around the same time the full rollout of the mobile-first index is...

We’re already over a week into 2018, and the start of a new year is a great time to check in and see where we stand as an industry — and...

As SEOs working in the weeds with our clients each day, it can sometimes be hard to truly see how major Google algorithm updates affect...

With over 200 factors in Google’s algorithm, SEO is a complex science. But it’s not how much you need to know that makes it really...

A few months ago, I teamed up with Ben Fisher from Steady Demand to test whether Google Posts have any influence on ranking in the local...

Almost every day, Google introduces changes to its ranking algorithm. Some are tiny tweaks; others seriously shake up the SERPs. This...

In my last column, I covered how you can use Google’s Search Console to learn about the health of your website. Search Console has...

If you own SEO at a multi-location brand (or an agency that works with them), it can be hard to sleep at night. Once upon a time, we were...

ProProfs Quiz Tool

A recent visit to TopSEOs.com revealed some amazing “facts” about online marketing vendors. Did you know, for example, that: One of...

It’s no secret that Google’s ranking algorithm is made up of over 200 components, or “signals.” And while the list is impressive, it can...