Are your ads pointing to the right domain? Here’s a script to find out.
Standards are high for PPC superheroes, and even the best of us can make a mistake. Luckily, there’s a perfectly easy way to deal with...
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Dynamic Search Ads are for amateurs or superheroes
In this column, I would like to talk about Dynamic Search Ads (DSAs), which are generally for people new to paid search, and I’ll share a...
The new Google AdWords interface is coming soon. Are you ready?
new AdWords user interface. Word has it this change will be complete and available to everyone sometime in the first half of 2018. Many...
Four ways to remain productive when the AdWords interface changes
The new AdWords interface is creating quite a stir in the PPC industry because, while it’s pretty, it’s disrupting the work of lots of...
No search volume? No problem! 3 ways to improve low-traffic AdWords campaigns
Better ad copy, landing pages or sales tactics can improve those numbers, but at the end of the day, you only have 10,000 searches per...
Giants collide: Google’s impending showdown with Amazon
Talk in the digital advertising space has traditionally focused on Google and Facebook’s digital duopoly, each fighting for more of your...
Google Ad Grants changes and your PPC strategy: Where to go from here
This past December, Google communicated changes to its Google Ad Grants program. If you’re a nonprofit or an agency working on behalf of...
Understanding campaign performance: Answers to common conversion tracking questions
Last month, I wrote about the importance of knowing pay-per-click (PPC) fundamentals when you’re hiring new team members. While you can...
5 conversion boosters to optimize your PPC campaigns
Earlier this year, Facebook broke some bad news. Organic reach is officially being choked, making it harder for brands to reach the...
30 questions to ask that so-called PPC ‘expert’ before hiring him/her
When it comes to pay-per-click (PPC), it’s often best to call in the experts. But sometimes even experts need to be put to the test. The...
Get inside your customer’s head: A guide to writing irresistible calls to action
Often, when we think of optimizing our call to action (CTA), we immediately think of landing page buttons and tweaking colors. However,...
Phrase, broad, or broad match modifier: After exact, what’s the next best match type?
Exact Match is widely accepted as the Cadillac of match types in paid search, and for good reason. Queries that exactly match the keyword...
Unit economics: The foundation of a good SEM campaign
A strong understanding of the economics of any business unit is absolutely critical to any digital marketing campaign managed against...
Are you ready for the attribution changes coming to Google AdWords?
There is an old saying: the only constant in life is change! Word on the street and from Google is they’ll stop supporting last click...
3 ways humans can do PPC better than machines alone
Artificial Intelligence is a hot topic in PPC but until the machines fully take over day-to-day account management, there are a few key...
3 AdWords features you’re probably underutilizing
Unfortunately, this means we’re prone to getting stuck in our ways, often neglecting to explore features, reports and methods that we’re...
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