Fahad HApr 17, 20181 min readAre your ads pointing to the right domain? Here’s a script to find out.Standards are high for PPC superheroes, and even the best of us can make a mistake. Luckily, there’s a perfectly easy way to deal with...
Fahad HApr 12, 20181 min readDynamic Search Ads are for amateurs or superheroesIn this column, I would like to talk about Dynamic Search Ads (DSAs), which are generally for people new to paid search, and I’ll share a...
Fahad HApr 10, 20182 min readThe new Google AdWords interface is coming soon. Are you ready?new AdWords user interface. Word has it this change will be complete and available to everyone sometime in the first half of 2018. Many...
Fahad HApr 3, 20185 min readFour ways to remain productive when the AdWords interface changesThe new AdWords interface is creating quite a stir in the PPC industry because, while it’s pretty, it’s disrupting the work of lots of...
Fahad HApr 2, 20181 min readNo search volume? No problem! 3 ways to improve low-traffic AdWords campaignsBetter ad copy, landing pages or sales tactics can improve those numbers, but at the end of the day, you only have 10,000 searches per...
Fahad HMar 23, 20181 min readGiants collide: Google’s impending showdown with AmazonTalk in the digital advertising space has traditionally focused on Google and Facebook’s digital duopoly, each fighting for more of your...
Fahad HMar 23, 20181 min readGoogle Ad Grants changes and your PPC strategy: Where to go from hereThis past December, Google communicated changes to its Google Ad Grants program. If you’re a nonprofit or an agency working on behalf of...
Fahad HMar 21, 20181 min readUnderstanding campaign performance: Answers to common conversion tracking questionsLast month, I wrote about the importance of knowing pay-per-click (PPC) fundamentals when you’re hiring new team members. While you can...
Fahad HMar 12, 20186 min read5 conversion boosters to optimize your PPC campaignsEarlier this year, Facebook broke some bad news. Organic reach is officially being choked, making it harder for brands to reach the...
Fahad HMar 8, 20181 min read30 questions to ask that so-called PPC ‘expert’ before hiring him/herWhen it comes to pay-per-click (PPC), it’s often best to call in the experts. But sometimes even experts need to be put to the test. The...
Fahad HMar 6, 20181 min readGet inside your customer’s head: A guide to writing irresistible calls to actionOften, when we think of optimizing our call to action (CTA), we immediately think of landing page buttons and tweaking colors. However,...
Fahad HMar 2, 20181 min readPhrase, broad, or broad match modifier: After exact, what’s the next best match type?Exact Match is widely accepted as the Cadillac of match types in paid search, and for good reason. Queries that exactly match the keyword...
Fahad HMar 2, 20181 min readUnit economics: The foundation of a good SEM campaignA strong understanding of the economics of any business unit is absolutely critical to any digital marketing campaign managed against...
Fahad HMar 2, 20181 min readAre you ready for the attribution changes coming to Google AdWords?There is an old saying: the only constant in life is change! Word on the street and from Google is they’ll stop supporting last click...
Fahad HJan 31, 20186 min read3 ways humans can do PPC better than machines aloneArtificial Intelligence is a hot topic in PPC but until the machines fully take over day-to-day account management, there are a few key...
Fahad HJan 19, 20181 min read3 AdWords features you’re probably underutilizingUnfortunately, this means we’re prone to getting stuck in our ways, often neglecting to explore features, reports and methods that we’re...
