Google “how to make your PPC ads convert better” and your search results will be littered with blog posts like this: Don’t worry, they’ll...

Last week, outdoor clothing brand The North Face and its ad agency Leo Burnett Tailor Made, came under fire after the agency updated...

Machine learning, artificial intelligence, Moore’s Law and ongoing automation by the big search engines are accelerating the evolution of...

Search engine marketing (SEM) has been a game-changing marketing tool for companies for the last ten years. But today, creating a simple...

Google is in the process of rolling out their new Google Ads interface. This is the second time Google has said they’d roll out the...

For retailers, it seems like the holiday shopping season starts earlier every year. If you’re an e-commerce retailer, that means it’s...

In my last post for Search Engine Land about business data feeds, I went over how I used ad customizers to implement value-focused ad...

Responsive search ads (RSA) are the hot paid search topic of the day. They give advertisers the ability to provide Google with up to 15...

The following is a continuation of the Q&A segment with moderator Brad Geddes from the “B2B SEM: Meeting Specific Challenges With Really...

Figuring out how your company will grow is one of the biggest challenges facing marketers. The playbook is clear: Choose a high-value...

With the introduction of the General Data Protection Regulation (GDPR), search marketers targeting the European Union (EU) have had...

Our founding CEO, Fred Vallaeys, has written extensively about how the role of PPC experts will change as more of the day-to-day ad...

We’re six months out from the 2018 US midterm elections, races that will shape the political balance of both the House and Senate. Of the...

It sounds crazy. The industry is named after clicks, after all, but what happens after a user comes to your landing page is even more...

Most common PPC campaign mistakes can be easily rectified. With extra awareness, time and effort, you can adjust your optimization...

PPC channel. “Max the volume!” and “We’re down from last year, I’m very worried” are typical (if vague) remits from clients and bosses...

shopping ads are arguably the most important form of Google advertising for e-commerce accounts, you’re missing an opportunity if you...

Most search marketers want the same thing out of their pay-per-click campaigns: driving conversions up and cost per conversion down....

Google has confirmed that these campaigns are currently running for select advertisers only and promote verified business locations...

One way to increase the efficiency and profitability of a PPC budget is to examine how PPC can be used to support really fun and creative...