Before I explain what happened, I need to first clarify that there are currently two different kinds of local 3-packs (branded vs....

We’ve all heard that content is king and that you need to write high-quality content, or now “10x content,” as coined by Rand Fishkin....

Google is constantly maintaining a healthy tension in its search engine results page (SERP) real estate between more ad space and less ad...

Google market share in the US currently stands at 63.8 percent, with Bing (including Yahoo’s search volume) coming in at 33.5 percent,...

Instead of ads on the right sidebar and on the top and bottom, Google search results pages will now feature only the ads on the top and...

That’s right — position #1, the elusive goal for so many SEOs, may not matter so much anymore. Crazy statement, right? Trust me… follow...

Since the recent update to Google SERPs that removed ads along the right-hand rail, our paid advertising team at ZOG Digital has...

Local search can be time-consuming and complicated for a single location; local search marketing for franchises can be downright...

Everything we know about search is changing fundamentally. An explosion of devices and technologies continues to shape how and where we...

Back when I wrote the article, “Why Everyone Should Be Moving To HTTP/2,” it was meant to bring awareness to an awesome protocol upgrade...

Removing the ads from the right rail of Google search results pages was a long time coming (well, a long time for digital). An...

I have been noticing a lot of Google Answer Boxes showing up for queries with local intent these days. My recent post, Are You Doing...

On March 1, Behshad Behzadi, Google’s director of conversational search, gave a keynote address at SMX West in San Jose. This keynote was...

Talk for more than a few minutes to content publishers, and they’ll often bemoan the fact that few visitors reach their sites through the...

I recently read a droll quote in The Wall Street Journal from the always-entertaining aimClear CEO Marty Weintraub, who said, “The best...

As you’ve no doubt heard by now, Google (my employer) recently removed text ads from the right-hand side of search results. At the same...

Worried about the recent changes to Google’s ad layout on desktop search? Don’t be! I come to you today with a simple message: Keep calm....

Did you hear the news? Google is changing the way search ads will appear in results pages. As Search Engine Land reported, most of the...

If you’ve noticed things shifting in Google’s SERPs, you’re not seeing things. This week, Google has been increasing the frequency of its...

SEOs who are not paying attention to apps are missing a large part of the mobile SEO picture. Even if your company does not have an app,...