Brief change suggests local SEO ranking factors are different for branded queries
Before I explain what happened, I need to first clarify that there are currently two different kinds of local 3-packs (branded vs....
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What is quality content?
We’ve all heard that content is king and that you need to write high-quality content, or now “10x content,” as coined by Rand Fishkin....
How Google’s latest design choice impacts consumers’ ability to search and discover
Google is constantly maintaining a healthy tension in its search engine results page (SERP) real estate between more ad space and less ad...
Competitive threats to Google, and what they mean for you
Google market share in the US currently stands at 63.8 percent, with Bing (including Yahoo’s search volume) coming in at 33.5 percent,...
Adjusting to Google’s ad layout change with attribution tools
Instead of ads on the right sidebar and on the top and bottom, Google search results pages will now feature only the ads on the top and...
The #1 reason why position #1 doesn’t matter
That’s right — position #1, the elusive goal for so many SEOs, may not matter so much anymore. Crazy statement, right? Trust me… follow...
Trend observation: branded PPC ads getting more expensive
Since the recent update to Google SERPs that removed ads along the right-hand rail, our paid advertising team at ZOG Digital has...
Why “near me” is critically important for multi-location businesses
Local search can be time-consuming and complicated for a single location; local search marketing for franchises can be downright...
As search changes, Google changes
Everything we know about search is changing fundamentally. An explosion of devices and technologies continues to shape how and where we...
HTTP to HTTPS: An SEO’s guide to securing a website
Back when I wrote the article, “Why Everyone Should Be Moving To HTTP/2,” it was meant to bring awareness to an awesome protocol upgrade...
How to adjust SEO strategy to Google’s new SERP ad layout
Removing the ads from the right rail of Google search results pages was a long time coming (well, a long time for digital). An...
Don’t trust Google to structure your local data
I have been noticing a lot of Google Answer Boxes showing up for queries with local intent these days. My recent post, Are You Doing...
The rise of personal assistants and the death of the search box
On March 1, Behshad Behzadi, Google’s director of conversational search, gave a keynote address at SMX West in San Jose. This keynote was...
The death of the home page has been greatly exaggerated
Talk for more than a few minutes to content publishers, and they’ll often bemoan the fact that few visitors reach their sites through the...
The six key components of mobile SEO in 2016
I recently read a droll quote in The Wall Street Journal from the always-entertaining aimClear CEO Marty Weintraub, who said, “The best...
Google’s Take On The Recent Changes To The Results Page
As you’ve no doubt heard by now, Google (my employer) recently removed text ads from the right-hand side of search results. At the same...
Google’s New SERP Layout: The Biggest Winners & Losers
Worried about the recent changes to Google’s ad layout on desktop search? Don’t be! I come to you today with a simple message: Keep calm....
Save Our Search: 3 Reasons Not To Overreact About Losing Google Ads In The Right Rail
Did you hear the news? Google is changing the way search ads will appear in results pages. As Search Engine Land reported, most of the...
What Google’s New Layout Means For Search Marketers
If you’ve noticed things shifting in Google’s SERPs, you’re not seeing things. This week, Google has been increasing the frequency of its...
App Indexing & The New Frontier Of SEO: App Packs & App Store Search
SEOs who are not paying attention to apps are missing a large part of the mobile SEO picture. Even if your company does not have an app,...
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