We know the assistants are pulling many of those voice-based search responses from featured snippets or “position 0” in the search...

But that’s not the case with the recently granted Google patent “Related entities.” I believe this patent is being applied and it gives...

To pull off this extraordinary feat, Google and its team of engineers needed to create connections between their data using “real world...

Talk in the digital advertising space has traditionally focused on Google and Facebook’s digital duopoly, each fighting for more of your...

The cannabis industry is one of the fastest-growing in the US, with a diverse and exciting startup landscape. And yet, it faces an uphill...

I attended the SEO Ranking Factors session at this year’s SMX West and enjoyed listening to the panelists present their opinions,...

“Create visual content and the links will follow” is a nice sentiment, but in reality, it’s a prerequisite, not a guarantee of the...

The “AMP: Do or Die?” session at SMX West covered the hot topic of Accelerated Mobile Pages (AMP). AMP is the Google-backed project...

OK, Google … how do I optimize for voice search? Ask that question and you’ll discover even Google doesn’t know but is trying to learn....

This is Part 1 of a three-part series. We generally think about search engine optimization in relation to humans: What queries are my...

By now most of us should be familiar with Schema Product markup which can be leveraged for listings on e-commerce sites. The benefits of...

E-commerce and local search might seem to be exclusive functions. Local search is typically associated with store locations and driving...

Chris Tolles should be freaking out right now. As CEO of news aggregation site Topix, his is one of the media companies that would...

It seems as though technical SEO is experiencing a resurgence in popularity. In 2016, Mike King believed that we were on the cusp of...

While running a successful advertising campaign can be complex at the best of times, it presents a special challenge to small industrial...

Google Search Console serves as an excellent (not to mention free) source of technical data about your website’s organic visibility and...

Recently, someone emailed me some information about a private Facebook group run by an SEO company in Austin, Texas, that is encouraging...

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A recent visit to TopSEOs.com revealed some amazing “facts” about online marketing vendors. Did you know, for example, that: One of...

When it comes to lead generation, quality is the name of the game. A paid media campaign may generate a record number of leads, but if...