Want to target position 0? Here’s what you need to make that happen
We know the assistants are pulling many of those voice-based search responses from featured snippets or “position 0” in the search...
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Google patent on related entities and what it means for SEO
But that’s not the case with the recently granted Google patent “Related entities.” I believe this patent is being applied and it gives...
How to use the Knowledge Graph for higher rankings
To pull off this extraordinary feat, Google and its team of engineers needed to create connections between their data using “real world...
Giants collide: Google’s impending showdown with Amazon
Talk in the digital advertising space has traditionally focused on Google and Facebook’s digital duopoly, each fighting for more of your...
What’s different about digital marketing in the cannabis industry?
The cannabis industry is one of the fastest-growing in the US, with a diverse and exciting startup landscape. And yet, it faces an uphill...
SEO Ranking factors panel: SMX West session recap
I attended the SEO Ranking Factors session at this year’s SMX West and enjoyed listening to the panelists present their opinions,...
4 concrete ways to use images to build links
“Create visual content and the links will follow” is a nice sentiment, but in reality, it’s a prerequisite, not a guarantee of the...
AMP: Do or die? Session recap from SMX West
The “AMP: Do or Die?” session at SMX West covered the hot topic of Accelerated Mobile Pages (AMP). AMP is the Google-backed project...
Optimize for voice search by keeping it short and to the point
OK, Google … how do I optimize for voice search? Ask that question and you’ll discover even Google doesn’t know but is trying to learn....
The ultimate guide to bot herding and spider wrangling
This is Part 1 of a three-part series. We generally think about search engine optimization in relation to humans: What queries are my...
What is GS1 SmartSearch Schema markup and why should e-commerce sites use it?
By now most of us should be familiar with Schema Product markup which can be leveraged for listings on e-commerce sites. The benefits of...
6 smart e-commerce lessons to boost local business
E-commerce and local search might seem to be exclusive functions. Local search is typically associated with store locations and driving...
Publishers turn to ads, search following Facebook’s News Feed change
Chris Tolles should be freaking out right now. As CEO of news aggregation site Topix, his is one of the media companies that would...
What’s next for technical SEO?
It seems as though technical SEO is experiencing a resurgence in popularity. In 2016, Mike King believed that we were on the cusp of...
The PPC challenge of selling manufacturing capability vs. stock products
While running a successful advertising campaign can be complex at the best of times, it presents a special challenge to small industrial...
SEO 101: Which URL versions to add to Google Search Console
Google Search Console serves as an excellent (not to mention free) source of technical data about your website’s organic visibility and...
What are the risks for businesses that are getting fake reviews on Google?
Recently, someone emailed me some information about a private Facebook group run by an SEO company in Austin, Texas, that is encouraging...
Meet the fake news of the online marketing world (that Google loves!): Review sites
A recent visit to TopSEOs.com revealed some amazing “facts” about online marketing vendors. Did you know, for example, that: One of...
How marketers’ influence can expand beyond lead gen: Utilizing remarketing for nurturing leads
When it comes to lead generation, quality is the name of the game. A paid media campaign may generate a record number of leads, but if...
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