Studies Show Google Enhanced Campaigns Fuel AdWords CPC Rise
Early reports from Adobe and iProspect seem to show the higher CPC theory bearing out. Adobe found CPCs rose 6 percent across devices in...
Early reports from Adobe and iProspect seem to show the higher CPC theory bearing out. Adobe found CPCs rose 6 percent across devices in...
reporting that Google is now “facing an investigation by European authorities into allegations that it supported the leading Android...
estimates from eMarketer argue that Google captured 52 percent of global mobile ad revenue in 2012. According to the report, Google...
an article today in which it assesses the current state of Google’s Wallet efforts. Osama Bedier, who came from PayPal and ran the Google...
According to data presented by Bloomberg, YouTube mobile video “ad sales” have tripled in past six months. The article says that may...
local search and navigation or do basic informational searches, I believe that Google Glass needs to have a strong social integration if...
I know I said I would have mobile SEO case studies this month, but I’m postponing that a month so I can discuss two tools that will soon...
The display ad industry has been beset by pressure from media buyers and advertisers to serve ads that are actually viewable by...
according to Foss Patents, which also reports that Apple asserts Google Now infringes two patents associated with Siri. Overall, there...
Google+ updates announced at Google I/O, a new Google+ app for Android is rolling out today with more options to organize and edit...
I/O Conference, Google announced they would be adding a number of upgrades to AdMob, their mobile ad network for app developers. Since...
Google Play Integration Google Analytics will fully integrate with Google Play and allow marketers to get a full view of Google Play’s...
Google just announced the new feature today, which blends both Google+ activity (such as +1s and shares) and search authorship to...
Considerable research has already established that smartphone owners use their devices heavily during offline shopping and “pre-shopping”...
When the new Gmail app for iOS was released May 6, immediately, inflammatory headlines appeared, suggesting that Google was “taking over...
preliminary determination that Google’s Motorola Mobility unit “abused its dominant position” under EU antitrust rules in seeking to...
Top 25 all-time free iPhone apps. Apple published that list — and three others — as part of its countdown to 50 billion App Store...
Google bought Motorola Mobility in late 2011 for its patent portfolio. The company spent $12.5 billion, Google’s largest acquisition by...
study last year that measured the speed of websites around the world, Google compared recent Site Speed data to the 2012 data to...
eMarketer, BIA/Kelsey and now IDC. Emarketer said that US mobile advertising was worth $4.1 billion in 2012, BIA estimated $3.2 billion...