
Scales Tip: Over Half Of Search Spend Will Go To Mobile In 2015
eMarketer. The scales will continue to tip quickly in mobile’s favor in the coming years, with 76.7 percent of US search spend going to...

Google Launches Mobile Friendly Labels, Testing Tool & Possible Ranking Boost
Google has made a large mobile announcement today, showing new efforts to encourage webmasters to ensure their web sites are...

Have We Reached “Peak Android”?
Just as Google’s US search market share seems to have topped out at about 67 percent, Android’s global market share may also have peaked...

Report: Mobile Grabbed One-Third Of Global Search Spend In Q3
A third of all paid search spend went to mobile in the third quarter of 2014, an increase of 180 percent year-over-year. Mobile search...

Windows Phones Flat As Xiaomi Becomes Globe’s Third Largest OEM
In something of a surprise Android-based smartphone maker Xiaomi has overtaken LG to become the world’s third largest OEM after Samsung...

Google My Business App Gains Review Alerts, Ability To Respond To Reviews
As a variation of the old saying, “the way to a man’s heart is through his stomach,” the way to a small business’ (SMB’s) marketing...

Google AdWords Lets App Marketers Target Users That Have Made In-App Purchases
added the ability to target users that have made an in-app purchase. In-app display ads powered by Google’s mobile ad network, AdMob, can...

Infographic: Google Study Finds Voice Search Most Used To Ask For Directions
We’ve had the ability to speak a search query to smartphones for some time now, but there hasn’t been a lot of data on what types of...

Google Announces Nexus 6 Phablet, Nexus 9 Tablet & Nexus Player Streaming Media Device
Google has just announced three hotly anticipated devices: the Nexus 6 smartphone (or “phablet,” if you prefer), Nexus 9 tablet and...

Get Ready For Next Gen Search By Exploring The Google-Initiated Physical Web Project
In 1990, Tim Berners-Lee developed a way to connect text documents stored on different computers together via hyperlinks. That project...

Google Beefs Up Mobile Ad Offerings For Brands With New Formats & Tools
As Advertising Week in New York City kicks off, Google is introducing new mobile display formats and tools that will roll out over the...

Google Contracts Forcing Search, Apps On Android Partners — Report
Twin Design / Shutterstock.com The Information is reporting that it has seen “confidential documents … [that] show Google has been adding...

Google Analytics Gives App Marketers Audience Insights And In-App Remarketing Capabilities
Google continues to build out solutions for app marketers. The latest move is to provide the audience and interest data and remarketing...

Android One Program Brings Quality To Low End Of Market
Earlier this summer at Google I/O the company announced its Android One program. Its goal is to generate high quality but inexpensive...

Will Apple Payments Resurrect Google Wallet?
Google’s near-field communications (NFC) based Google Wallet launched with enormous fanfare in 2011. Then it fizzled. Now it...

Google Rolls Out App Promotion Ads On Search And YouTube
Last spring, Google took the first step in upping its offerings for app developers in introducing app install and app re-engagement ads....

Report: Google Readies Test To Target Users With Ads Across The Mobile Web And Apps
With the like of Facebook and Twitter encroaching into Google’s mobile ad network territory, the company is reportedly testing a way to...

EU Readying New Android Antitrust Complaint Against Google
According to a Reuters article, which is consistent with earlier news reports, European competition authorities are laying the foundation...

3 Mobile Search Warnings Google Still Needs To Add
No one applauded louder than I did when Google introduced their warning in search results for faulty redirects in June of this year, and...
























