
Mobile Video Ad Viewability Beats Desktop By 30 Points
Last December Google released research that showed 56 percent of online display ads weren’t ever seen. This startling finding was...

Smartphone Share Stabilizes In US, Competitive Only At Margins
The US smartphone market seems to have reached a kind of homeostatic equilibrium. According to many months of comScore data, Android...

Report: Phablets Grabbed More Than 20 Percent Of Q1 Smartphone Sales In The US
Last week Flurry released data showing that “phablets” now constitute 20 percent of all active smartphones globally. Echoing this, Kantar...

What Google’s Mobile-First Rules Mean For Your Marketing Strategy
Nonetheless, the announcement was unprecedented in one respect: Google ostensibly manages some 200 algorithms that govern how websites...

Google Says Mobile Search Volumes Pass Desktop, More Effective For App Discovery
In a blog post today Google reported that “more Google searches take place on mobile devices than on computers in 10 countries including...

Size Matters: Phablets Reach 20 Percent Penetration Of Smartphone Market
When it comes to smartphones (screen) size matters. According to data from Flurry (Yahoo), so-called phablets now constitute 20 percent...

Survey: Millennials Want In-Store Mobile Payments, Not Human Cashiers
According to the US Bureau of Labor Statistics the most common jobs in the country are “retail sales clerk” and “cashier.” The latter...

A Week After Mobilegeddon: What We Know About Google’s Mobile Friendly Update So Far
A week after Mobilegeddon, what do we know? That it will likely take a few days to finish rolling out, that many haven’t seemed to notice...

Chrome Notifications, “The Physical Web” And Google’s War On Apps
From day one Google has hated apps. It grudgingly built them because the iPhone and the culture of smartphones forced the company to. Now...

Google Fi, Google’s New Cellphone / Wireless Service, Has Launched
Google has now launched its anticipated own cellphone service called Fi. Details are up here on the Google Blog, as well as a new Fi...

Google: Fear Of Mobilegeddon Boosted Mobile-Friendly Sites By 5%
As covered on our sister site, Google announced that since the initial announcement of the mobile friendly update two months ago, 4.7%...

With Chrome Notifications, Google Lets Anyone Turn Web Sites More Into Apps
One of the advantages for both publishers and their readers with apps is the ability to send notifications, alerts about important...

Mobilegeddon: What You Need To Know Today About Google’s Mobile Friendly Update
Whether you call it Mobilegeddon, Mopocalypse or something else, Google’s mobile-friendly update arrives tomorrow. The update will be...

Report: Smartphones Reach Nearly 77 Percent Penetration In US
On Friday comScore released its latest US smartphone market-share data (February 2015). It asserts that 76.6 percent of the US mobile...

Google Adds App Install Ads To Display Network, Video Install Ads, New Bidding Strategy
Google announced several updates to its app install and app engagement ad offerings Tuesday. App install ads have been made available on...

UK Court Rules Google Must Face Privacy Suit Over “Cookiegate” Scandal
An appellate court in the UK ruled earlier today that British iPhone users could pursue their privacy suit against Google arising out of...

Swiss Watchmaker Joins Smartwatch Fray As More Consumers Express Interest
Recognizing a potentially serious long-term threat from smartwatches and the Apple Watch in particular, luxury Swiss watchmaker TAG Heuer...

Report: Google Seeking To Buy Mobile Ad Platform InMobi
According to anonymous sources (reported first by Economic Times of India), Google and India-based mobile ad network/platform InMobi are...

Google Adapting Android To Virtual Reality To Compete With Facebook
Google is ready to go head to head with Facebook in Virtual Reality (VR) according to a report appearing late last week in the Wall...
























