Bloomua / Shutterstock.com Hollywood take note: Google’s latest research found 81 percent of people who watched a movie trailer online...

In a mobile-first era with sinking conversion rates (due to cross-device tracking challenges) and high levels of distraction, most of our...

According to the Jerusalem Post and Reuters, Google’s Waze is testing a carpool service in Israel. Named RideWith, it will match riders...

For opted-in users, push notifications drove the average 90-day retention rate by 180 percent, with a 27.6 percent retention rate for...

The other day, I became some poor advertiser’s worst enemy. I accidentally clicked on an ad in an article like the one on the left above...

“We aren’t worrying about our mobile traffic right now.” At my company Conversion Sciences, this is what we’ve heard from many — if not...

While time spent with apps has grown dramatically, the number of apps used by people on a monthly basis has not. That’s according to new...

Last quarter, Google reported that clicks to Google sites (Google.com, Gmail, Maps, YouTube) increased by 25 percent year-over-year...

It has been more than a month since Google’s mobile update occurred, and many marketers are moving on to the next thing, having not seen...

Last month, when Google announced several mobile-centric updates for AdWords — shiny image-based ads for car manufacturers and hotels,...

Disconnect makes privacy and security apps. The company says that Google removed its new app from Google Play because it allegedly...

Google and Facebook are racing to make the mobile app world safe for “deep linking.” The idea is that mobile apps should emulate and...

In a sign of the heated competition for the billions developers now devote to app install and engagement ads, Google is making app...

Yesterday the New York Times writer Farhad Manjoo exposed part of a Goldman Sachs report about Google in which the firm estimated that...

Google has just confirmed the report that it will enable “buy now” buttons on some mobile ads. In an interview at Re/Code’s Code...

Lack of clear ROI has held many advertisers back from investing more in mobile. That’s all about to change as increasing amounts of data...

Google’s April 21 mobile-friendly update, generally referred to as “Mobilegeddon” was announced a few months ago. Fear and anxiety spread...

The Financial Times reported Thursday that several European mobile carriers plan to block advertising as a way to stand up to the likes...

Google says that “how-to” searches on YouTube have grown 70 percent year-over-year, adding that “more than 100 million hours of how-to...

Today, Facebook announced Instant Articles, a way for publishers to post stories directly on Facebook. We’ve known this would be coming,...