The verdict is still out on how enhanced campaigns will affect advertiser costs. Many have predicted enhanced campaigns will increase...

report from marketing software provider Custora found that customer acquisitions gained via email marketing has quadrupled since 2009,...

today that they will be rolling out a new Google Analytics feature that allows advertisers to import Adwords cost data into the...

While the agency world’s demise has been the subject of quite a bit of opinion over the years, it seems Google is embracing the fact that...

The Internship, starring Vince Vaughn and Owen Wilson (opening June 7), where they and their team of Google summer interns try to sell a...

The Internship is great, a  funny film by director Shawn Levy (screenplay by Vince Vaughn and Jared Stern) well-worth seeing by anyone...

Google schwag store on its own Mountain View campus in 2010. Then it tested a “store within a store” or “pop up store” concept in London,...

Google took the number one spot because, as the magazine writes: The Internet juggernaut takes the Best Companies crown for the fourth...

2012 Social Video Share Index. Google ranked seventh in the 2011 index, and Unruly Media credits this year’s jump to Google’s success...

The foundation for every Google Display Network (GDN) strategy is placements. It doesn’t matter what campaign settings you use or how you...

announced a new product to the world: Google Tag Manager. It is an extremely important addition to marketers, as it allows them to add or...

In fact, four of the top five are technology companies, with McDonalds at number four. Facebook is now number 19 on the list, improving...

Mobile Playbook,” a manifesto of sorts that seeks to explain mobile and why it’s now critical for all marketers to embrace the channel in...

Google is well-known for its “Don’t Be Evil” motto, one that has lately somewhat plagued the company as it has come under fire over...

Google has announced a new product named Google Consumer Surveys. It is Google’s version of offering market research in a “fast,...

According to a Wall Street Journal article, which cites data from Kantar Media, Google spent some $70 million dollars on TV ads last year...

iPad launch day: Where are all the sell-outs? On a conference call this morning about Apple’s just-announced stock dividend, Apple CEO...

Have you heard the news? It’s been trumpeted recently in no end of misleading, link-baity headlines such as these: P&G To Lay Off 1,600...

Earlier this month, Google did a post to bust myths that it felt were being spread about the company regarding privacy. First on the list...

opened a pop-up “store within a store” to sell Chromebooks in London. There were suggestions that if all went well Google might pursue a...