Brief change suggests local SEO ranking factors are different for branded queries
Before I explain what happened, I need to first clarify that there are currently two different kinds of local 3-packs (branded vs....
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Google to expand “Store Visits” online-to-offline foot traffic measurement
Although it’s well known that more than 90 percent of commerce happens offline, it has historically been difficult to measure the impact...
Got spam? Google My Business doesn’t care.
Google recently posted a blog article raving about how it tackled webspam in 2015. The numbers were quite impressive. The webspam team...
Why “near me” is critically important for multi-location businesses
Local search can be time-consuming and complicated for a single location; local search marketing for franchises can be downright...
Top 9 reasons Google suspends local listings
I see threads over at the Google My Business forum all the time from panicked business owners or SEOs who have logged into Google My...
Dear SEOs: Please stop spamming Google Maps!
I used to think that locksmithing was the industry with the highest percentage of fake local listings on Google. I’m starting to think I...
Google Is Fixing The “Permanently Closed” Problem For Local Businesses
I’ve heard many complaints in the last couple years from business owners who have issues with their listings showing up as “Permanently...
Google My Business API Allows Enterprises To Make Real-Time Location Data Changes
On the surface, business location management is a solved problem. Behind the scenes, it has been anything but. Google and partners are...
When You Rank High Organically But Not Locally (Case Study)
I always enjoy solving Local SEO puzzles, but there’s one that has baffled me for the last couple of years. I’ve had many other...
How To Localize Google Search Results
In late November 2015, Google removed the location search filter from the (shrinking) list of search tools available to refine queries....
Six Trends Shaping Location Marketing In 2016
How should businesses think about location marketing in 2016? With more than 50 percent of all computing currently being done on mobile...
Nielsen: Top Apps Of 2015 Dominated By Facebook, Google & Apple
Nielsen has released a look at the top smartphone apps of 2015. Amazingly the top ten reflects the properties of just three companies:...
How To Get Google Review Links After The G+ Update
If you play in the Local arena at all, you’ve probably seen the new Google Plus update and freaked out along with the rest of us. The...
Smartphone Data: Android Regains Share, But Apple Maps Wins The iPhone
According to comScore’s latest data (October 2015), 78 percent of US mobile subscribers own smartphones. I suspect we’ll reach 80 percent...
5 Major Differences Between Google Map Maker & Google My Business Guidelines
It always surprises me how many other professionals I meet and network within the Local SEO community who have little to no knowledge of...
Yandex Takes Fight Against Google & Android To European Commission
Prompted by a complaint from Yandex, Russia’s antitrust regulator found that Google-required pre-installed Android apps violated Russian...
Virgin America Lets Prospects “Test Drive” Their Airplane Seat Via Google Street View An
We’ve all seen criticisms of fast food marketing campaigns that feature photos of super-styled delicious-looking menu items — photos that...
UK-Based Streetmap Sues Google In Potential First Wave Of New EU Lawsuits
Nearly a decade after the launch of Google Maps, Google is being sued by a mapping competitor in the UK. The company is called Streetmap,...
Eddystone Beacon Explainer: An Interview With Google’s Chandu Thota
On July 14, Google announced a new developer initiative called Eddystone. It’s a new open format for Bluetooth low energy (BLE) beacons....
Google’s Waze Trials Carpooling Service In Tel Aviv, Israel
According to the Jerusalem Post and Reuters, Google’s Waze is testing a carpool service in Israel. Named RideWith, it will match riders...
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