
YouTube location extensions & in-store visits measurement come out of beta
Twin Design / Shutterstock.com In May, Google shared details of a beta program for location extensions and store visits tracking for...

Google rolling out GMB simple website creator
According to Mike Blumenthal, Google is now broadly rolling out its simple website creator for small businesses: websites. It first...

Apple adds indoor mapping for malls and airports, Do Not Disturb mode
Apple has been developing indoor location and mapping for several years. Now the company is finally sharing the fruits of that effort in...

YouTube location extensions, in-store sales measurement now available
Alexey Boldin / Shutterstock.com This morning, at Google Marketing Next in San Francisco, the company is making a number of ads and...

7 unannounced updates to Google My Business we’ve seen in 2017
We all know that Google is constantly launching updates to their products (over 1,600 last year), and some of these changes are well...

Local search update: ‘Best’ filter invading the local pack
Google seems to be making moves to use the quality of small businesses — as determined by user ratings and reviews — as a ranking factor....

4 ways brands are losing store traffic — and how to use location marketing strategies to rever
Many brands continue to be challenged by location-based search despite its importance to customer engagement and store visits. Consider...

Local search ranking factors: What’s working in 2017 [Podcast]
So you want to win in local search this year? Yep, so do millions of small- and medium-sized businesses. And so do all those huge...

Is Google really keeping fake listings off Google Maps?
Google announced last week that they had recently conducted a study to research the actors behind fake listings on Google Maps. The study...

The newest addition to the marketing mix’s Ps: Proximity
Any marketer worth their salt, or at least one who has managed to stay awake during Marketing 101, can rattle off a long list of...

Google Maps ad traffic steadily growing
Over the last couple of years, Google updates have shown the company’s growing focus on monetizing searches with local intent and...

April Fools’ Day 2017: Play Ms. Pac-Man, Amazon Echo’s Petlexa, Google Gnome & more
If you thought you would avoid April Fools’ Day gags and pranks this year because the actual day falls on a Saturday, think again. C’mon...

Locksmiths try again to sue Google over fake local listings
Here’s a familiar story: a group of locksmiths has filed a class action lawsuit against Google, Microsoft and Yahoo. They claim the...

5 ways you can improve your new business’s visibility on Google Maps
New businesses need all the help they can get to attract customers, generate revenue and establish themselves to compete with existing...

Need to contact Google My Business support? Use Twitter!
It’s the end of the month, and that means it’s time for another edition of Greg’s Soapbox! Except this time, it’s not so much me standing...

Hyperlocal marketing will soar in 2017: 5 tips to stay on top
The conversation about local search is not a new one; marketers have been discussing the importance of targeting customers by location...

Report: more than 13 million proximity sensors now deployed globally
Proximity and beacon data platform Unacast has released its Q4 Proximity.Directory report. The document focuses on “smart cities” and how...

When should advertisers consider pausing Google Local Inventory Ads?
In response to the growing popularity of searches with local intent, Google released Local Inventory Ads (LIA) a few years ago as a...

Google taking another run at simple website creation for small businesses
Google has been in and out of the small business (SMB) web creation and hosting business since 2006. Apparently, it’s making a renewed...
























