
Google Seeking To Keep Depth Of Gmail Scanning Confidential
constitutes illegal “wiretapping.” Google is reportedly trying to keep confidential many of the details of its internal processes and...

Everything You Need To Know About Gmail’s Auto-Unsubscribe
Gmail recently announced the addition of an auto-unsubscribe feature to promotional messages, making it easier for Gmail users to...

6 Things To Watch For Better Gmail Deliverability
For most email marketers, reaching the inbox at Gmail is difficult, and trying to discover why emails aren’t reaching the inbox is...

When Gmail Went Down, Yahoo Poked Fun On Twitter, Then Apologized
Gmail was down briefly today, and Yahoo — which suffered its own and much longer-lasting email woes recently — still decided it was a...

Yes, Gmail Has Gone Down & Google+, Too
Reports on Twitter — and my own first-hand experience — show that Google’s Gmail has gone down, a rare occurrence. Using one of the many...

Consumer Watchdog Files FTC Complaint Over “Send To Anyone On Google+” Feature
filed a complaint with the FTC over Google’s recent rollout of a feature that lets Gmail users contact Google+ users without knowing the...

My Prediction For Email Open Rates In 2014
With Google’s recent Gmail update significantly changing the way it handles cached images, they have also updated the desktop interface...

FAQ: How The New Gmail “Send To Anyone On Google+” Feature Works
Google has announced that soon, anyone with both a Gmail account and a Google+ account will be able to message anyone else with a Gmail...

How Gmail Improved Security & Email Analytics by Caching Images
Google officially announced that images in Gmail would be enabled for all webmail users on December 12th (with iOS and Android Gmail apps...

What Email Marketers Are Saying About Gmail’s Image Serving Change
serving images in Gmail from its own servers, rather than from the sender’s servers. As we reported yesterday, Gmail open rates should...

Google: Gmail Image Change May Improve Open Rate Data, But Will Strip Other User Data
Google announced today that it’s going to start serving images sent to Gmail users from its own servers, not from the sender’s servers....

Gmail Changes To Show Images: Good Or Bad News For Tracking Email Marketing?
We’ve published an updated story with information from Google about what today’s change means for tracking email marketing. Please see...

4 Data-Fueled Insights On How People Are Using Gmail’s Tabbed Inbox This Holiday Season
The Christmas shopping season is officially upon us. Inboxes are stuffed with special email promotions that will hopefully result in...

Study Claims Marketers Shouldn’t Worry Over Gmail Tabs: 4 Months In & Not Much Has Change
Gmail rolled out its inbox tabs, and email marketing data provider Return Path claims not much has changed with reader rates since the...

Now, “Starring” Gmail Promotions Tab Ads Turns Them Into Standard Emails In Primary Tab
Earlier this summer, Google introduced ads in Gmail that look similar to regular emails and appear at the top of the Promotions tab when...

All About Gmail Sponsored Promotions Ads
While much has been written about the new Gmail ads that look a lot like regular emails in the Promotions tab, did you know they are...

Email-Like Ads Go Live In Gmail Android App 4.6
The latest version of the Android Gmail app, 4.6, has an entire library dedicated to code for ad execution as Artem Russakovskii of...

Gmail App Update Points To Arrival Of Mobile Ads
Artem Russakovskii of Android Police dug in to version 4.6 of the Android Gmail app and found evidence that, while likely not live yet,...

Q&A With Google On The New Gmail Inbox Tabs
It’s been about three months since Gmail introduced its Inbox Tabs, a change designed to help users be more organized with their email...
























