Fahad HSep 21, 20155 min readGmail Ads: What’s New (And Not New) With This Native Ad TypeIn March, I wrote a two-part series on Marketing Land about my experience with Gmail Sponsored Promotions (GSP) and best practices for...
Fahad HSep 2, 20151 min readExpandable Native Gmail Ads Now Available To All In AdWordsGoogle has announced the roll out of native Gmail ads to all AdWords advertisers. The ads, which appear at the top of the Promotions tab...
Fahad HAug 19, 20154 min readHow Email Marketers Can Make The Most Of Gmail Postmaster ToolsLast month, Google made a major announcement about the introduction of Postmaster Tools that should have most email marketers rejoicing....
Fahad HApr 29, 20151 min readGoogle Pulls Plug On Gmail Grid ViewGoogle’s test to bring visual pop to email has come to an end. Launched in March 2014, the Gmail grid view on users’ promotions tab gave...
Fahad HApr 29, 20153 min readText-Only Subject Lines That Perform, Now That Gmail Grid View Is HistoryA picture may be worth a thousand words, but with Gmail’s latest decision to kill Grid View, we’re back to writing subject lines the...
Fahad HMar 30, 20157 min readGmail Sponsored Promotions: Everything You Need To Know To Succeed At Direct Response With GSP, PartIn mid-January, Google opened Gmail Sponsored Promotions (GSP), a new type of ad format that appears in Gmail, to all U.S. advertisers....
Fahad HMar 10, 20157 min readGmail Sponsored Promotions: Everything You Need To Know To Succeed At Direct Response With GSP, PartGmail Sponsored Promotions (GSP) have been around for about two years as a Google beta. The platform has gone through many changes during...
Fahad HNov 7, 20142 min readCollect Customer Reviews Right From The Gmail InboxDid you know you can ask customers to submit a review right from their Gmail inboxes? If you’re a Gmail user you’ve probably seen the...
Fahad HOct 22, 20141 min readGoogle Launches ‘Inbox’, A More Evolved Lifestyle Email ClientSo with Inbox, Google is bringing far more than just emails into people’s inboxes but also reminders, tasks, photos, purchases, flights...
Fahad HSep 22, 20142 min readA Gmail “Support” Service You’ll Want To Avoid [AUDIO]Companies that purport to offer support for Gmail, Hotmail and other online services are a dime-a-dozen. Still, even I was shocked at how...
Fahad HSep 19, 20142 min readGoogle+ Is No Longer A Requirement For Creating A Google AccountGoogle’s hard sell of Google+ continues to get softer. Earlier this month, Google quietly dropped the requirement that new users create a...
Fahad HSep 10, 20142 min readThat List Of 5 Million Leaked Gmail User Names & Passwords Is Not As Scary As It SeemsNot to worry. Too much. Yes, nearly 5 million Gmail user names and passwords were posted on a Russian Bitcoin forum Tuesday, but it...
Fahad HAug 6, 20142 min readGmail Pushes Unsubscribe Links To The Top Of More NewslettersSince February Gmail has included an “Unsubscribe” link at the top of many newsletters, a feature intended to give users an easier way to...
Fahad HJun 3, 20145 min readHow Google’s New “End-To-End” Email Privacy Push Will Protect You — Even FroGoogle’s out with two big privacy pushes when it comes to Gmail today, aimed at protecting your email from prying eyes. Wait, isn’t...
Fahad HApr 30, 20141 min readGoogle Says It Will No Longer Scan & Collect Data From Student Gmail Accounts For Ad PurposesThe decision by Google comes after a recent lawsuit against the company, claiming Google’s practice of scanning student Gmail accounts...
Fahad HApr 15, 20142 min readGoogle Tells Users It Scans Their Email As Microsoft Puts “Scroogled” To Bedupdated its terms of service (TOS) yesterday to make more explicit the fact that it scans Gmail for the purpose of matching email content...
Fahad HApr 1, 20142 min readHappy Birthday Gmail! The Email Giant Turns 10 TodayPicture this. It’s April 1st, 2004 — April Fool’s day. Google launches a press release announcing their new vertical: Gmail. In the press...
Fahad HMar 27, 20142 min readUK Watchdog Clears Microsoft’s Scroogled-Style Radio Ad Against False Advertising ClaimsAdvertising Standards Authority (ASA) has cleared a radio ad attacking Google’s privacy practices against complaints that it amounted to...
Fahad HMar 25, 20142 min readGmail Promotions Tab Gets Visual Punch: Google Testing Image-Driven Grid ViewSource: Google It’s like Pinterest for your inbox. Today, the Visual Web is coming to email with Google’s latest test of a grid view in...
Fahad HMar 21, 20147 min readHow Microsoft Scroogled Itself As The Defender Of Email Privacy Over GoogleFor just over a year, Microsoft has been attacking Google over email privacy. Consumers are getting “Scroogled” by a Google that doesn’t...
