In March, I wrote a two-part series on Marketing Land about my experience with Gmail Sponsored Promotions (GSP) and best practices for...

Google has announced the roll out of native Gmail ads to all AdWords advertisers. The ads, which appear at the top of the Promotions tab...

Last month, Google made a major announcement about the introduction of Postmaster Tools that should have most email marketers rejoicing....

Google’s test to bring visual pop to email has come to an end. Launched in March 2014, the Gmail grid view on users’ promotions tab gave...

A picture may be worth a thousand words, but with Gmail’s latest decision to kill Grid View, we’re back to writing subject lines the...

In mid-January, Google opened Gmail Sponsored Promotions (GSP), a new type of ad format that appears in Gmail, to all U.S. advertisers....

Gmail Sponsored Promotions (GSP) have been around for about two years as a Google beta. The platform has gone through many changes during...

Did you know you can ask customers to submit a review right from their Gmail inboxes? If you’re a Gmail user you’ve probably seen the...

So with Inbox, Google is bringing far more than just emails into people’s inboxes but also reminders, tasks, photos, purchases, flights...

Companies that purport to offer support for Gmail, Hotmail and other online services are a dime-a-dozen. Still, even I was shocked at how...

Google’s hard sell of Google+ continues to get softer. Earlier this month, Google quietly dropped the requirement that new users create a...

Not to worry. Too much. Yes, nearly 5 million Gmail user names and passwords were posted on a Russian Bitcoin forum Tuesday, but it...

Since February Gmail has included an “Unsubscribe” link at the top of many newsletters, a feature intended to give users an easier way to...

Google’s out with two big privacy pushes when it comes to Gmail today, aimed at protecting your email from prying eyes. Wait, isn’t...

The decision by Google comes after a recent lawsuit against the company, claiming Google’s practice of scanning student Gmail accounts...

updated its terms of service (TOS) yesterday to make more explicit the fact that it scans Gmail for the purpose of matching email content...

Picture this. It’s April 1st, 2004 — April Fool’s day. Google launches a press release announcing their new vertical: Gmail. In the press...

Advertising Standards Authority (ASA) has cleared a radio ad attacking Google’s privacy practices against complaints that it amounted to...

Source: Google It’s like Pinterest for your inbox. Today, the Visual Web is coming to email with Google’s latest test of a grid view in...

For just over a year, Microsoft has been attacking Google over email privacy. Consumers are getting “Scroogled” by a Google that doesn’t...