Google announced several updates to its app install and app engagement ad offerings Tuesday. App install ads have been made available on...

With bot fraud infiltrating every corner of the digital advertising landscape, ad tech companies have sprung up to try to combat it....

Chukcha / Shutterstock.com Today, Google announced that display ads created in Flash now will be converted automatically to HTML5 to make...

As part of its ongoing #LoveIsOn campaign, Revlon has launched a special, Valentine’s-Day promotion which allows a person to create a...

Google announced last month that “Other interests” targeting on the Google Display Network would be going away. The change was supposed...

Google previously said that viewability would become the standard for its display ad network. It’s now taking steps to do so for video...

Google still holds the lion’s share of mobile ad dollars, but that grip has been slipping. Google is set to lose 13 percent of its mobile...

A CMO once asked me: “Why does effective Internet marketing always take longer and cost more than I expect? And why am I always...

Google’s newly responsive Lightbox ads units that the company introduced back in September as part of a larger mobile display ad push,...

Last week, Google released new research on factors that impact ad viewability, which we covered here. There was one particular data point...

As more advertisers move toward buying display ads on a viewable impression basis rather than by served impression, Google looked across...

Today, Google-owned DoubleClick rolled out eight updates to its Verification product to address concerns about brand safety and give...

Google’s DoubleClick For Publishers display ad serving platform went dark this morning for more than an hour. DoubleClick’s platform is...

Imagine if after clicking on an ad, it expanded and then persisted as you navigated to additional web content linked to from the ad...

added the ability to target users that have made an in-app purchase. In-app display ads powered by Google’s mobile ad network, AdMob, can...

Today, Google announced it is rolling out custom affinity audiences aimed at giving advertisers more flexibility in their targeting users...

Back in June, Google launched dynamic remarketing for retailers in on the Google Display Network and said it was testing the ads in the...

With users engaging on multiple devices throughout their day, marketers face attribution challenges in understanding how (or if) their...

As Advertising Week in New York City kicks off, Google is introducing new mobile display formats and tools that will roll out over the...

Creating image ads for the Google Display Network — especially if you’re coming from a search marketing background where images are novel...