Google is testing a new look for text and link ads for AdSense publishers. In a post, Google said, “The new look introduces a minimalist...

ouh_desire / Shutterstock.com Soon advertisers will be able to reach users across devices with Google remarketing campaigns. This is a...

As ad blocking has become a bigger threat to the digital advertising industry and the publishers that rely on it, there has been talk...

Customer data platform, Segment, has long enabled customer behavioral data to flow into AdWords and Facebook for audience targeting, now...

Google made a series of announcements on Tuesday during the DoubleClick Leadership Summit. Not surprisingly, the announcements centered...

Digital appears to have finally reached a tipping point in being able to attract brand budgets away from television. According to IAB...

Google partners can now highlight their specialties right in the Google Partner badge. The new Partner badge can show off any of the...

On Wednesday, Google launched AdSense Labs to give publishers access to test newer features, kicking off with two Labs: Show fewer ads...

Daniel Alegre, president of global partnerships at Google, made the announcement Thursday at the NAB Show, the annual event put on by the...

Among its latest efforts to address online display advertising fraud, Google says it has rolled out new defenses against clickjacking....

It’s no secret that Facebook has been steadily building up its ad technology — directly challenging Google. These moves, coupled with the...

The Google-backed Physical Web is now operating in the physical world. UK-based mobile commerce provider Proxama, in partnership with...

“It’s like an earthquake that was predicted.” That’s how Gartner vice president Andrew Frank characterized Tuesday’s announcement from...

Google is making a bigger play in the marketing data arena today, with the announcement that it is launching a new enterprise-oriented...

Advertising in search is often difficult to conceptualize for many brands because of how different the live auction and targeting...

After taking many steps in this direction, Google announced Tuesday that it will finally stop serving Flash formatted display ads. As of...

The Google Play app store has removed a newly popular ad blocking app for the Samsung mobile browser. Adblock Fast, a mobile app in...

Since Google announced that AMP (Accelerated Mobile Pages) would launch in search early this year, publishers have been waiting to find...

To help marketers take advantage of “micro-moments” — those events that everyone starts talking about — Google is today announcing online...

Google released updates to the Display Planner in AdWords on Thursday to show click and impression estimates based on the bid and budget...