Fahad HApr 16, 20182 min readGoogle brings ‘Funding Choices’ ad messaging to more countries & adds subscription After its launch in June 2017 for publishers in North America, the UK, Germany, Australia and New Zealand, Google’s Funding Choices ad...
Fahad HMar 26, 20181 min readGoogle’s steps toward GDPR surrounded by questionsWith the EU’s General Data Protection Regulation (GDPR) coming into effect in two months, there are several new indications — none...
Fahad HMar 21, 20183 min readGoogle announces third-party measurement expansions with MRC, Nielsen, comScoreGoogle’s Matt Brittin and Sridhar Ramaswamy at Advertising Week Europe 2018 Google’s SVP of Ads and Commerce Sridhar Ramaswamy and Matt...
Fahad HMar 20, 20183 min readGoogle News Initiative kicks off with Subscribe With Google, other effortsGoogle News Initiative event held in New York City, March 20, 2018 Google’s plans to help support publishers’ subscription businesses...
Fahad HMar 6, 20181 min readGet inside your customer’s head: A guide to writing irresistible calls to actionOften, when we think of optimizing our call to action (CTA), we immediately think of landing page buttons and tweaking colors. However,...
Fahad HFeb 15, 20186 min readFAQ: Google Chrome ad blocking is here. Everything you need to knowToday, February 15, 2018, is the day Google begins blocking “annoying” or intrusive ads by default in its Chrome browser. Publishers that...
Fahad HFeb 14, 20181 min readGoogle says 100+ ad networks support AMP, releases 3rd-party technology supportLast spring, Google started automatically converting Google-delivered display ads to AMP when served on AMP-enabled pages on publisher...
Fahad HFeb 12, 20182 min readA final call? Unilever threatens to pull ads from platforms swamped with ‘toxic’ contentConsumer packaged goods maker Unilever, an advertising force with a $9.8 billion annual marketing budget, is ringing the alarm bells that...
Fahad HFeb 2, 20181 min readDoubleClick Bid Manager testing features to improve digital & TV campaign coordinationEighty percent of sports viewers say they use a computer or smartphone while watching live sports on TV to do things like searching for...
Fahad HFeb 1, 20183 min readGDN or DSP: How to decideMarketers have lots of choices when it comes to display media; however, the primary choice for many people who are engaged in search...
Fahad HJan 29, 20182 min readPummeling users with Google remarketing ads they don’t want to see? Now they can mute those, tOn Thursday, Google announced more ways for users to control the Google-served ads they see. The changes will have implications for...
Fahad HJan 23, 20181 min readGoogle AdSense adds style automation for native in-feed adsPublishers that want to run Google AdSense native in-feed ads on their sites can now opt to have Google’s machine learning take control...
Fahad HJan 12, 20182 min readFor Google AdSense publishers experiencing recent ad fulfillment issues, crawler access might be theA small segment of Google AdSense publishers have noticed changes in ad delivery on their sites over the past month or so. Publishers say...
Fahad HDec 19, 20174 min readDigital advertising in 2018: 5 trends to watchDigital advertising in 2017 saw several major changes that will continue to influence and affect the work of digital marketers in the...
Fahad HDec 18, 20173 min readDigital advertising 2017: A year of reckoning in reviewDigital advertising 2017 by the numbers: Poised for a big year: The first quarter of 2017 represented the strongest beginning to any year...
Fahad HDec 12, 20171 min readAdWords advertisers can use phone numbers & addresses for Google Customer Match targetingGoogle has added more ways for businesses to target their known customers with AdWords campaigns. As of this month, advertisers can...
Fahad HOct 19, 20171 min readGoogle & Facebook among members signed onto IAB UK ‘Gold Standard’ ads programThe UK arm of the Interactive Advertising Bureau (IAB UK) has launched a new program aimed at reducing ad fraud, improving user...
Fahad HOct 12, 20171 min readYouTube location extensions & in-store visits measurement come out of betaTwin Design / Shutterstock.com In May, Google shared details of a beta program for location extensions and store visits tracking for...
Fahad HOct 4, 20173 min readGoogle extends olive branch to publishers, lays out new focus on subscriptionsIn a rare joint appearance, Google executives Philipp Schindler, chief business officer, and Sridhar Ramaswamy, SVP of ads and commerce,...
Fahad HOct 3, 20172 min readGoogle test surfaces user data in DoubleClick for Publishers as part of new Insights Engine ProjectGoogle is laying the groundwork for turning the love-hate relationship many publishers have with the company into a love-love...
