Google brings ‘Funding Choices’ ad messaging to more countries & adds subscription
After its launch in June 2017 for publishers in North America, the UK, Germany, Australia and New Zealand, Google’s Funding Choices ad...
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Google’s steps toward GDPR surrounded by questions
With the EU’s General Data Protection Regulation (GDPR) coming into effect in two months, there are several new indications — none...
Google announces third-party measurement expansions with MRC, Nielsen, comScore
Google’s Matt Brittin and Sridhar Ramaswamy at Advertising Week Europe 2018 Google’s SVP of Ads and Commerce Sridhar Ramaswamy and Matt...
Google News Initiative kicks off with Subscribe With Google, other efforts
Google News Initiative event held in New York City, March 20, 2018 Google’s plans to help support publishers’ subscription businesses...
Get inside your customer’s head: A guide to writing irresistible calls to action
Often, when we think of optimizing our call to action (CTA), we immediately think of landing page buttons and tweaking colors. However,...
FAQ: Google Chrome ad blocking is here. Everything you need to know
Today, February 15, 2018, is the day Google begins blocking “annoying” or intrusive ads by default in its Chrome browser. Publishers that...
Google says 100+ ad networks support AMP, releases 3rd-party technology support
Last spring, Google started automatically converting Google-delivered display ads to AMP when served on AMP-enabled pages on publisher...
A final call? Unilever threatens to pull ads from platforms swamped with ‘toxic’ content
Consumer packaged goods maker Unilever, an advertising force with a $9.8 billion annual marketing budget, is ringing the alarm bells that...
DoubleClick Bid Manager testing features to improve digital & TV campaign coordination
Eighty percent of sports viewers say they use a computer or smartphone while watching live sports on TV to do things like searching for...
GDN or DSP: How to decide
Marketers have lots of choices when it comes to display media; however, the primary choice for many people who are engaged in search...
Pummeling users with Google remarketing ads they don’t want to see? Now they can mute those, t
On Thursday, Google announced more ways for users to control the Google-served ads they see. The changes will have implications for...
Google AdSense adds style automation for native in-feed ads
Publishers that want to run Google AdSense native in-feed ads on their sites can now opt to have Google’s machine learning take control...
For Google AdSense publishers experiencing recent ad fulfillment issues, crawler access might be the
A small segment of Google AdSense publishers have noticed changes in ad delivery on their sites over the past month or so. Publishers say...
Digital advertising in 2018: 5 trends to watch
Digital advertising in 2017 saw several major changes that will continue to influence and affect the work of digital marketers in the...
Digital advertising 2017: A year of reckoning in review
Digital advertising 2017 by the numbers: Poised for a big year: The first quarter of 2017 represented the strongest beginning to any year...
AdWords advertisers can use phone numbers & addresses for Google Customer Match targeting
Google has added more ways for businesses to target their known customers with AdWords campaigns. As of this month, advertisers can...
Google & Facebook among members signed onto IAB UK ‘Gold Standard’ ads program
The UK arm of the Interactive Advertising Bureau (IAB UK) has launched a new program aimed at reducing ad fraud, improving user...
YouTube location extensions & in-store visits measurement come out of beta
Twin Design / Shutterstock.com In May, Google shared details of a beta program for location extensions and store visits tracking for...
Google extends olive branch to publishers, lays out new focus on subscriptions
In a rare joint appearance, Google executives Philipp Schindler, chief business officer, and Sridhar Ramaswamy, SVP of ads and commerce,...
Google test surfaces user data in DoubleClick for Publishers as part of new Insights Engine Project
Google is laying the groundwork for turning the love-hate relationship many publishers have with the company into a love-love...
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