This week, Google has very quietly introduced “In-Market Buyers” in AdWords which allows advertisers to tap into Google’s consumer...

It’s been reported that Google is working on its own online identifier system, called AdID, which could replace the third-party cookies...

AdSense Certified Partner Program to vet consultants and service providers managing AdSense accounts for publishers. Similar to Google’s...

The deal signals the success of Google’s agency outreach and moves to allow agencies to approach digital ad buys in much the same way...

After all, Google took over the top spot in digital display revenue from Facebook last year, according to eMarketer. That same study...

announced today it will be extending its advertising services to include ads on FBX, Facebook’s real-time bidding exchange. According to...

NOTE: See our follow-up story, FAQ: All About Google’s New “Shared Endorsement” Ads According to a report in the New York Times: On...

ActiveCast, a subsidiary of Web Integrated Net Solutions and headquartered in the British Virgin Islands, is suing Google for breach of...

As DFA turns 15 this year, the new platform changes aim to adapt the platform for the most recent changes in digital advertising, namely...

Google is well aware of the challenges both advertisers and SEM agencies face in getting well-designed display ads built. Ads need to be...

According to the newspaper, a source at Google says the company is developing an AdID, an anonymous identifier that would replace the...

Data aggregator eMarketer has published a revised set of ad-revenue forecasts with an emphasis on mobile. The firm projects that mobile...

Layouts provide a pre-built shell that allows non-programmers to turn existing image and video assets into rich media ads. Users can also...

In a new post on the  Interactive Advertising Bureau (IAB) blog, Bob Liodice, CEO and president of the Association of National...

Google has announced that it’s rolling up AdPlanner and the Contextual Targeting Tool and Placement Tool into the new Google Display...

Google introduced favicons, the small branding graphics used by website owners, to AdSense text ads today. In the announcement, Google...

Google announced it is adding Google Catalogs to the creative assets brands can include in Lightbox ads. Google introduced Lightbox ads,...

Brand advertisers have long complained about the challenges of making targeted ad buys at scale online in the way they are used to doing...

today that they will be rolling out a new Google Analytics feature that allows advertisers to import Adwords cost data into the...

launched new display ad and video ad impression reports, giving advertisers a look at how unclicked ads impact the conversion path. Using...