Announced last week, user groups can be used to organize access and control product permissions across entire teams. The feature is only...

The upcoming General Data Protection Regulation (GDPR) is driving innovation on many fronts. This week, a new approach is being launched...

If you don’t measure the success of your effort, you’ll never know if it’s giving you a positive return. Fortunately, there are...

Brands are working hard to meet a resounding customer demand for an experience that is relevant and personal to where they are in their...

Last week, Quartz reported that Google has been collecting user and cell-tower location data even when people have turned location...

To help customers gain more insights into their marketing campaigns’ impact on the customer journey, Salesforce and Google have announced...

In some cases, that’s also its biggest nightmare. Why? Because in some cases, the presets in Google Analytics don’t show you what you...

Google Tag Manager (GTM) has revolutionized the way we implement scripts and tags on websites. However, many marketers aren’t fully...

To help address this challenge, we turn to attribution tools and technologies, which leverage vast data sets and methodologies that allow...

As many marketers are well aware, click-through rates for display ads are typically less than impressive. But is that really a surprise?...

As more site owners have adopted AMP for speeding up mobile pages, measurement has lagged. That’s quickly changing. A visitor who went to...

Starting this month, Google is making changes to the way it captures and reports on conversions in AdWords in the response to Apple’s...

Google Data Studio, Google’s free tool for creating visual reporting dashboards, natively connects to other Google products such as...

For retailers, popular KPIs include Conversion Rate, Average Order Value and Customer Lifetime Value. KPIs only make up a tiny percentage...

A little over a year ago, Google teased using natural language to get data from Google Analytics just by asking. That “asking a question”...

Google Analytics is a treasure trove of data, but how should you use it? This week, startup PaveAI is releasing a new AI-powered platform...

How do you know if what you are doing is actually working? Sure, traffic may be going up, but what about after that? Are your new...

New Google Surveys 360 and Google Optimize integrations in AdWords were among the news announced at Google Marketing Next on Tuesday....

Some news has already been released. See our stories for more: Google is extending in-market audience targeting to Search campaigns...

Alexey Boldin / Shutterstock.com This morning, at Google Marketing Next in San Francisco, the company is making a number of ads and...