released data on December US smartphone market share. The story is the same as in previous months. Android and iOS are up and almost all...

New Top Navigation And Sidebar – Less Tabs, More Coherent The most prominent change is the top navigation (orange bar) and sidebar....

The In-Page Analytics reports provide, in a page basis, the percentage of clicks from page to page in a website. The reports are a great...

calling Universal Analytics. It’s a service that lets larger users tailor Google Analytics by integrating their own data into Google...

A year ago, Google began going dark. Dark in terms of no longer sharing with publishers, in some cases, how people searched for and found...

announced a new product to the world: Google Tag Manager. It is an extremely important addition to marketers, as it allows them to add or...

Somehow they figure that the simpler tools on the market (such as Google’s free Content Experiments tool) won’t be able to handle their...

Last week Google announced 3 upgrades that will make testing with the tool significantly easier and more powerful. Below I discuss each...

Today Google Analytics announced that its tracking code will now enable AdWords customers to create remarketing lists based on certain...

introducing the new version of Google Analytics, the company is removing links that allowed users to revert back to the previous version....

In the new functionality Google adapted its whole mobile solution to the App experience, providing additional reports and metrics for App...

A new metric appeared on the pages report on Google Analytics recently. The pages report provides basic information for each page viewed...

“In line with Yahoo!’s focus on more quickly innovating with our core products and properties, over the coming quarters we are shutting...

If you are an existing Google Website Optimizer, you will automatically be in the first round of whitelists, but Google is not manually...

Why Use Analytics For Mobile? The main reasons to use analytics for mobile are the same as the reasons for using analytics on any...

rolled out a small business marketing dashboard — meant as a one-stop shop where small businesses can monitor (and tweak) their online...

Last week, Google made further improvement to its Analytics platform by adding Site Speed reports to help users analyze their site’s page...

Acxiom (NASDAQ:ACXM) is a marketing services and technology provider offering audience management, consumer experiences personalization...

One of the overlooked factoids from Thursday’s Google earnings call involves the popularity of Google Analytics, which the company says...

announced new social reports today, designed to help marketers measure the return on investment for social media activities. “Many social...