While Google was conspicuously absent from a Select Intelligence Committee hearing on Wednesday, a research group announced it had once...

no one should do manual pay-per-click (PPC) bidding in this day and age. But that doesn’t mean you can just flip an automated bidding...

introduced responsive search ads in July, simplifying ad creation and testing for everyone. Last month, Google enabled ads that include a...

In my last post for Search Engine Land about business data feeds, I went over how I used ad customizers to implement value-focused ad...

I believe the task rose out of necessity because when pay-per-click (PPC) took off in the early 2000s, ad platforms spoke a different...

Google received a record-breaking fine of €2.4 billion ($2.8 billion). But why, exactly? In a verdict that provoked differing opinions,...

YouTube is rolling out more features designed to help users “take charge” of their digital well-being. Starting today, the ‘Watch...

As paid search specialists, our strength lies in our ability to exert control over our keyword targeting. Every month or so, there are...

Google is building more transparency into the political ads and advertisers running campaigns on its ad networks. After updating its...

During the livestreamed keynote at Google Marketing Live in San Jose, California, on Tuesday, Google executives announced several...

SEO consultant and podcast host Dan Shure has noticed a sizeable uptick in the number of pre-roll and mid-roll ads being served up on...

There will now be three primary brands: Google AdWords is now Google Ads. DoubleClick advertiser products and Google Analytics 360 Suite...

Google is introducing new tools in AdWords for YouTube advertisers to measure and test creative aspects of their video ads. Announced at...

The following is a continuation of the Q&A segment with moderator Brad Geddes from the “B2B SEM: Meeting Specific Challenges With Really...

Google announced several new advertising features for retailers and brand manufacturers during a keynote discussion with Surojit...

It sounds crazy. The industry is named after clicks, after all, but what happens after a user comes to your landing page is even more...

Amazon has exited US Google Shopping auctions for all advertisers that had consistently seen it as a competitor for the last few...

Our comprehensive Guide to PPC (pay-per-click) covers the fundamentals (how the AdWords ad auction works, how to set up an account and...

As of Q1 2018, Google Shopping ads drove 76.4 percent of retail search ad spend, eclipsing text ads in markets around the world. As these...

While it’s critical for advertisers to measure and track the traffic driven from their ads, there’s always been something of a tradeoff...