This week, Google launched an AdWords app for Android users. The app is now available for download globally on the Google Play Store. The...

With bot fraud infiltrating every corner of the digital advertising landscape, ad tech companies have sprung up to try to combat it....

Google announced today that it is piloting a test to show ads for apps in its Google Play store. The test is starting with app discovery...

Chukcha / Shutterstock.com Today, Google announced that display ads created in Flash now will be converted automatically to HTML5 to make...

Digital marketing is quite the fragmented landscape; modern marketing channels can be so complex that they often require dedicated...

Source: Google Advertisers looking to drive calls from their paid search ads, now have the option of setting up a Call-only campaign or...

In a hilarious, tongue-in-cheek, bro culture-themed effort created by Chattanooga-based Humanaut, farmer-owned dairy cooperative Organic...

Last night during the Grammys, Target aired a 4 minute commercial but it did things a bit differently. First, the ad was live. Second,...

If you used Google to search for anything having to do with the Super Bowl (OK, not tickets or jersey), you most likely saw an ad for...

Google announced last month that “Other interests” targeting on the Google Display Network would be going away. The change was supposed...

Google says that only 1 in 5 marketers successfully completes the remarketing set up process in Google Analytics. Whether it’s tagging...

This week, Google loosened the requirements to join its Trusted Stores program and added more incentives for retailers to take part in...

The best performing accounts are defined by two elements: top notch management and stellar client relations. Both are integral to...

Google previously said that viewability would become the standard for its display ad network. It’s now taking steps to do so for video...

AdWords Scripts. The mere mention of them may cause glassy eyes, chest flutters or shoulder shrug. Scripts can be powerful tools for...

Google still holds the lion’s share of mobile ad dollars, but that grip has been slipping. Google is set to lose 13 percent of its mobile...

Even as the IAB reported today that Q3 digital advertising revenues were the highest recorded to date, the industry is in the midst of...

A CMO once asked me: “Why does effective Internet marketing always take longer and cost more than I expect? And why am I always...

AdWords for Video now shows a YouTube video’s organic and ad performance. Today, Google announced a revamp of the reporting available in...

Earlier this year, Google introduced app promotion ads on search, display and YouTube. In an AdWords livestream event today, the company...