That model, however, is under threat, and it’s being challenged by internet marketing behemoths like Google and Facebook. The future of...

According to a report on Reuters, Google spokesman Al Verney said the EU granted Google’s request for an extension to review court...

The other day, I became some poor advertiser’s worst enemy. I accidentally clicked on an ad in an article like the one on the left above...

Google announced the launch of a free version of Google Play Music that will be supported by display and video ads. Advertisers running...

With April’s antitrust charges related to Google’s handling of its comparison shopping product, the European Union told the search giant...

Google still ranks as the 800-pound gorilla on the advertising block, but if new usage data is any indication, it may be seeing stiffer...

Last quarter, Google reported that clicks to Google sites (Google.com, Gmail, Maps, YouTube) increased by 25 percent year-over-year...

Last month, when Google announced several mobile-centric updates for AdWords — shiny image-based ads for car manufacturers and hotels,...

In a sign of the heated competition for the billions developers now devote to app install and engagement ads, Google is making app...

Google has just confirmed the report that it will enable “buy now” buttons on some mobile ads. In an interview at Re/Code’s Code...

Currier and Ives’ depiction of Lincoln’s assassination from the United States Library of Congress. Who killed Lincoln? Let’s say you know...

Lack of clear ROI has held many advertisers back from investing more in mobile. That’s all about to change as increasing amounts of data...

Google announced a number of new search advertising format and measurement initiatives in a livestream Tuesday, hosted by Jerry Dischler,...

The “HTTPS Everywhere” movement aims to encrypt the web and has been something that both Google and Yahoo have publicly supported. Google...

Any good account manager knows that the world of search engine marketing (SEM) changes so quickly — with betas and trends and bugs and...

There may finally be an answer to the question of whether Google will ever loosen the reigns on ad targeting and allow marketers to use...

Marketo Inc. has announced a data integration with Google Analytics and Google AdWords and the marketing software firm’s Engagement...

Google announced several updates to its app install and app engagement ad offerings Tuesday. App install ads have been made available on...

Creating meaningful reports that readily showcase the performance of paid search initiatives is easier said than done. I’ve found that...

Last week, Google’s anticipated US version of its compare product for car insurance finally arrived, making waves throughout the auto...