Another year, another whirlwind in paid search. What marked 2015 wasn’t one big change, like 2013’s Enhanced Campaigns, or even 2014’s...

As we are approaching the end of the year, and the time has come to get into a reflective mood, I wanted to return to a nice little...

One of the classic tasks to automate with scripts is checking all your URLs for 404 errors. Google has their own Link Checker script, for...

When I started writing this article a couple of weeks ago, I was going to write a guide to the data points that are available in the new...

Google’s recently released Customer Match (CM) product allows advertisers to load email addresses into audience lists in AdWords to use...

Google released updates to the Display Planner in AdWords on Thursday to show click and impression estimates based on the bid and budget...

Without conversion data, optimizing AdWords campaigns simply isn’t possible. Many small advertisers don’t have the expertise to properly...

To those of you who are still using Converted clicks as your primary success metric in AdWords: It’s time to change. The era of the...

Shopping campaigns, or Product Listing Ads (PLAs), have proved revolutionary for AdWords e-commerce. They combine a visually engaging...

The vast majority of experienced paid search advertisers fully understand Google AdWords campaign settings. However, these settings often...

Google has unveiled two new interactive app-install ad units for app marketers. The formats, Trial Run Ads and Interactive Interstitial...

The AdWords team behind shopping ads has been very busy improving their offering, with at least 11 major new capabilities launched in the...

I love trying and testing out new keywords, but I usually forget to clean up after myself. According to Larry Kim’s article about Keyword...

Everybody loves heat maps! They make it so much easier to see patterns in your data. They’re especially good for looking at how...

As the holiday shopping season heats up, the ongoing competition between Google and Amazon to be the destination for...

For the consumer, online purchases are easy and require fairly little effort, but there are a few hang-ups: returns can be a pain, paying...

Google has made some of the biggest changes we’ve ever seen to the way it serves mobile ads over the past four months, helping to drive...

It goes without saying that as an advertiser, the more you know about your audience, the better. When you know your customers well, you...

Historically, the Google Display Network (GDN) had limited features, and it was impossible to fine-tune and narrowly target...

In October, the Company reached an agreement with Google that provides Yahoo with additional flexibility to choose among suppliers of...