Google showed off a first look at the redesign of AdWords currently underway. The company is overhauling the look of AdWords, which has...

Are you getting the biggest bang for your AdWords buck? It’s hard to gauge if you’re only looking at your own performance and competing...

About a month ago, Google confirmed the death of right sidebar ads for desktop search results. Search Engine Land paid media reporter...

nito / Shutterstock.com After a quiet start to the year with few notable changes in AdWords, the last month has seen a lot of interesting...

“It’s like an earthquake that was predicted.” That’s how Gartner vice president Andrew Frank characterized Tuesday’s announcement from...

Google app streaming allows users to experience apps for a limited time right from the search results. Now that experience is coming to...

Welcome to Part 4 of my series on PPC brand bidding. This article covers working with partners and affiliates to corner the search engine...

Each month, users conduct more than 100 billion searches on search engines globally. And every day, a portion of the searches they...

changes to Google’s search engine results pages (SERPs). This particular client was using a bid-to-position strategy and maybe enjoying a...

Last year, Google announced Smart Goals, a nifty product that can help advertisers create programmatic conversions when a true conversion...

As you’ve no doubt heard by now, Google (my employer) recently removed text ads from the right-hand side of search results. At the same...

When Google released Customer Match last year, PPCers got very excited. For years we’ve been seeing a noticeable shift in focus from...

Advertising in search is often difficult to conceptualize for many brands because of how different the live auction and targeting...

Worried about the recent changes to Google’s ad layout on desktop search? Don’t be! I come to you today with a simple message: Keep calm....

If you’ve noticed things shifting in Google’s SERPs, you’re not seeing things. This week, Google has been increasing the frequency of its...

SEM and Social, I made the case that search marketers should be leading the charge in pushing their (or their client’s) organization...

Keywords and search queries can mean different things to different people. That’s where intent comes in. You might, for example, have one...

Google has informed its Compare partners that it will be shutting down the lead generation product for financial services as of March 23,...

Now, in 2016, we can use dynamic keyword insertion (DKI) in our ad headlines and description lines of an ad, and the text ad creation can...

Google’s desktop search results page is undergoing a change that will mean fewer ads displaying for many queries. The company is rolling...