At I/O on Wednesday, Google made several announcements for app developers looking to market and promote their apps with Google, including...

Google has removed the expiration time for emails to remain on a Customer Match List. Google is alerting AdWords customers when they log...

Writing ad copy for your AdWords campaign typically is a process that unfolds something like this: Identify keywords and user needs....

The two companies said the moves were to protect consumers from “deceptive or harmful financial products” (Google), particularly...

During last night’s YouTube Brandcast event, CEO Susan Wojcicki announced a new “Breakout Videos” ad package, the site’s latest offering...

April 13, 2016, marked Kobe Bryant’s final game in the NBA. He went out in a blaze of glory, scoring an insane 61 points. Kobe’s career...

Google Product Listing Ads have been around quite a while, having rolled out to all US advertisers in 2011. Since then, we’ve seen...

Since the recent update to Google SERPs that removed ads along the right-hand rail, our paid advertising team at ZOG Digital has...

It would be every advertiser’s dream for a user to convert on the first visit to their website. You’d only pay for one click; there would...

There’s a deadline coming up in the wonderful world of Google Shopping. Third Door Media’s paid media reporter Ginny Marvin talked about...

YouTube has added a short-form video ad option to its lineup. Called Bumper ads, the six-second videos are available through AdWords and...

There have been huge advances in hard-to-track conversions like phone calls, store visits and those that stem from the use of more than a...

Ad extensions are a great way to make your paid search ads pop in search results by providing extra information about your business. But...

Google Analytics has beefed up reporting integrations with AdWords. A look at the latest release notes from GA highlights the following...

Data visualization is one of the most powerful tools available if you want to explore and understand your data, whether it’s on a small...

We’re just about a month out from Google’s sweeping changes to desktop SERPs, in which text ads were removed entirely from the right-hand...

Over the past two years, we’ve audited more than 2,000 AdWords accounts at Disruptive Advertising. I’ve written at length elsewhere about...

nito / Shutterstock.com Over the years, the Search Engine Result Pages (SERPs) have changed a lot. Features like news, images, videos and...

You may recall that Google announced new mobile ad formats for specific verticals about a year ago, one version of which was a test for...

mrmohock / Shutterstock.com Any advertiser interested in growing their business needs to think about the top of the funnel, and the...