President Donald Trump’s executive order barring people from seven predominantly Muslim countries from entering the United States, even...

Google parent Alphabet Inc. announced financial results for the fourth quarter of last year. The company reported $26.06 billion in...

Bloomicon / Shutterstock.com Google-owned YouTube made several announcements on Friday. The most immediate update is that Google account...

Google has measured over three billion visits to physical stores in the past two years, and you’ll soon be able to track store visits...

Google has been in and out of the small business (SMB) web creation and hosting business since 2006. Apparently, it’s making a renewed...

The testing and implementation of ad copy in AdWords has become increasingly important — and increasingly difficult. This is a result of...

At the Google Performance Summit in May 2016, Google announced responsive ads for display, which subsequently rolled out to advertiser...

Does this sound familiar to you? Your company has finally agreed to spend some resources on pay-per-click (PPC), but instead of hiring a...

The Farm SoHo or CoCo Minneapolis, or working from a home office, the harsh environment of Google AdWords can feel like a trap. Where do...

On February 6, 2013, Google announced Enhanced Campaigns, coupling devices together to encourage (nod nod wink wink) the development of...

Google has announced that, beginning in January, ad groups in Google video and display campaigns that do not have any targeting set at...

Copyright by World Economic Forum/Photo by Michael Wuertenberg What keeps Google at the top of WPP’s media supplier list? “The power of...

Not only do ad extensions work to encourage immediate sales, but they can also be used to move consumers along the decision journey/buy...

I’m always looking for an edge in PPC so that my campaign’s performance will shine in a very competitive landscape. Back in 2013, I...

mama_mia / Shutterstock.com On Tuesday, Google announced three new features for app marketers to use when promoting their apps via...

Expanded text ads (ETAs) are a big deal. At least a dozen articles on this fine site can attest to that fact (including one that I wrote...

Paid search is an industry that’s grounded in data and statistics, but one that requires practitioners who can exercise a healthy dose of...

The goal of any good marketing campaign is conversions — or better yet, sales. Yes, key performance indicators (KPIs) like rankings and...

Expanded text ads (ETAs) in AdWords are here, and we’ve had some real success with them thus far. In this article, I’ll talk about what...

If Google’s expanded text ads (ETAs) are supposed to perform better than standard text ads, why did Google delay the sunset for creating...