On Friday afternoon, Google announced another change to the way exact match keyword targeting works for search ads. Matching for close...

One of the most important attributes of a successful PPC manager is the ability to incorporate new technologies in existing management...

Google is bringing information about local advertisers to a new display ad format on the Google Display Network. The new location...

The US digital ad market will grow 15.9 percent in 2017 to top $83 billion, with growth dominated by Google and Facebook, eMarketer...

As advertisers, we can’t afford to ignore data in our decision-making. Since you probably just sighed a little bit or rolled your eyes at...

The change will apply to all conversion actions added after March 29. All existing conversion actions that are set to the default...

Google has now rolled out the free version of its reporting tool, Data Studio, globally and made several improvements to the tool,...

Google began notifying Google Trusted Stores merchants last week that the program will soon wind down. In its place will be Google...

In April 2015, I wrote about Google’s progress in steadily tracking more and more user locations to ZIP codes. As ZIP codes are the most...

Click share is a key way to gauge the success of your Shopping campaigns. The metric shows you the percentage of total possible clicks...

What does online brand safety mean in the age of hyperpartisan, sensationalized and fake news content? With programmatic targeting and...

Why are my Google display campaigns running on “XYZ-Hyperpartisan-Site” with less-than-accurate or altogether false articles? That’s the...

Doing PPC reporting right often involves some trade-offs between time and money. The perfect report takes a lot of time to build — time...

To a small niche retailer, it can seem daunting (almost pointless) to invest too heavily in Google Shopping. After all, how could you...

AppsFlyer has issued its latest report analyzing the performance of app-install advertising platforms in terms of volume and retention....

Google announced Tuesday that the Media Rating Council (MRC), the media industry’s measurement monitor, will be auditing YouTube’s...

A 2016 study by comScore showed that adults are 30 percent more likely to choose online video over TV when given a choice of where to...

In my 17 years as a B2B SEO and marketing consultant, I hadn’t really considered giving PPC a go until Google changed the layout for its...

The mechanics of those efforts can be hard to follow if you aren’t familiar with the AdRank system Google uses to decide which ads to...

In response to the growing popularity of searches with local intent, Google released Local Inventory Ads (LIA) a few years ago as a...