Google AdSense has announced two new Experiments features to give publishers a deeper understanding of how certain factors affect their...

Digital advertising in 2017 saw several major changes that will continue to influence and affect the work of digital marketers in the...

Google is laying the groundwork for turning the love-hate relationship many publishers have with the company into a love-love...

A small number of AdSense and AdMob publishers started receiving invitations to Google Adsense’s User First beta program this week. The...

Yesterday, Google’s AMP (Accelerated Mobile Pages) group announced enhancements to ads served in AMP. Specifically, the project has...

Google is refining the options it gives advertisers for excluding categories of sites from their display network campaigns on the Google...

Google is shoring up its AdSense policies regarding pop-under and pop-up ads. On Tuesday, the company said it has clarified the policies...

Google is plugging the hole that has remained a key weakness in mobile advertising: native ads. On Wednesday, the company announced the...

This post has been updated to include new efforts and updates on previously announced initiatives. As adoption of programmatic and...

In March, Google faced a firestorm from brands after an investigation by The Times of London revealed Google Display Network and YouTube...

Following on its commitment in March to review and beef up policies for ad-supported content, YouTube rolled out updated guidelines that...

Two years ago, in response to the rise of ad blocking, Google’s head of ads and commerce Sridhar Ramaswamy said the industry needed to...

Some news has already been released. See our stories for more: Google is extending in-market audience targeting to Search campaigns...

While advertisers have been pushing for more controls over where their ads show on the Google Display Network and YouTube, publishers...

With a policy update announced Tuesday, AdSense publishers can now include 300×250 ad units above the fold on their mobile websites. In a...

Google is expanding the scope of AdSense’s hate-speech policy and also announcing a more granular approach to dealing with content online...

Google Chief Business Officer Philipp Schindler outlined and reiterated the steps the company is taking on brand safety measures in a...

Long story short: Facebook’s ad network is challenging ad networks run by Google and others to see who can get publishers the best deals...

Google’s programmatic advertising network is coming under fire for supporting extremist sites and content at the expense of the brand...

Google is bringing information about local advertisers to a new display ad format on the Google Display Network. The new location...