Creating meaningful reports that readily showcase the performance of paid search initiatives is easier said than done. I’ve found that...

Last week, Google’s anticipated US version of its compare product for car insurance finally arrived, making waves throughout the auto...

Gmail Sponsored Promotions (GSP) have been around for about two years as a Google beta. The platform has gone through many changes during...

Google and Facebook are in an arms race to provide the best ad tech they can to advertisers, and they’re willing to do it for little to...

This week, Google launched an AdWords app for Android users. The app is now available for download globally on the Google Play Store. The...

Howdy, ya’ll. Since before our friends in Alaska became the biggest state (by area), we Texans have been saying that “everything is...

In a post announcing the change, Mr. Horowitz stated that he’d be running “Google’s Photos and Streams products”. Horowitz joined Google...

With bot fraud infiltrating every corner of the digital advertising landscape, ad tech companies have sprung up to try to combat it....

Google announced today that it is piloting a test to show ads for apps in its Google Play store. The test is starting with app discovery...

Chukcha / Shutterstock.com Today, Google announced that display ads created in Flash now will be converted automatically to HTML5 to make...

Ken Wolter / Shutterstock.com For the second year in a row, Google was the most talked-about brand in online conversations in 2014 — but...

Source: Google Advertisers looking to drive calls from their paid search ads, now have the option of setting up a Call-only campaign or...

George Dolgikh / Shutterstock.com No secret here: Digital ad-driven companies that rose up in the world when desktops ruled have been...

There are a number of segments that require special attention when we are implementing our analytics solutions. One of the most...

Twitter and Google have reached a deal to make tweets easier to find online, according to a report by Bloomberg Business tonight. The...

If you used Google to search for anything having to do with the Super Bowl (OK, not tickets or jersey), you most likely saw an ad for...

Is Glass Really Dead? “Thank you for exploring with us.” That was the subject of an email all Google Glass explorers received a few...

Google announced full year 2014 revenues of $66 billion, which was up 19 percent vs. 2013. The fourth quarter saw revenues of $18.1...

Google announced last month that “Other interests” targeting on the Google Display Network would be going away. The change was supposed...

Google says that only 1 in 5 marketers successfully completes the remarketing set up process in Google Analytics. Whether it’s tagging...