
Watch Out Mountain View, More Google Self-Driving Cars Are Coming To A Street Near You
According to the announcement, the vehicle test runs will include safety drivers who can takeover driving if necessary, and speeds for...

[Report] European Mobile Carriers Consider Targeting Google By Blocking Mobile Ads
The Financial Times reported Thursday that several European mobile carriers plan to block advertising as a way to stand up to the likes...

Report: Google Communications SVP Rachel Whetstone Leaves For Uber
Re/Code is reporting that Google’s SVP of Communications and Policy Rachel Whetstone is leaving for a similar role at Uber. She’ll...

Google Study Exposes “Tangled Web” Of Companies Profiting From Ad Injection
Example of a browser infected with ad injectors. More than 3,000 advertisers, including major brands such as Sears, Walmart, Target and...

Mortgages Coming To Google Compare, New Automotive Ads Among AdWords Announcements
Google announced a number of new search advertising format and measurement initiatives in a livestream Tuesday, hosted by Jerry Dischler,...

NewFronts 2015: YouTube Opens Brandcast With Audience Metrics & Closes With Bruno Mars
After bringing to the stage YouTube stars Grace Helbig and iJustine, author John Green, and even the president of BuzzFeed Motion...

Google Pulls Plug On Gmail Grid View
Google’s test to bring visual pop to email has come to an end. Launched in March 2014, the Gmail grid view on users’ promotions tab gave...

Google Gets Into Content Recommendation With AdSense Matched Content
Google is getting into the content recommendation mix with a new tool for AdSense publishers. Matched Content gives publishers access to...

Soon All Google Ad Products Will Be Encrypted & Yahoo Continues To Encourage Ad Partners To Mov
The “HTTPS Everywhere” movement aims to encrypt the web and has been something that both Google and Yahoo have publicly supported. Google...

How Will Google’s “Mobile-Friendly” Algorithm Affect Affiliate Marketing?
I am guessing that by now, you have heard about this little newsbyte from Google on its major algorithm change to reward websites...

Report: Google May Allow First-Party Data Targeting In Search Within The Year
There may finally be an answer to the question of whether Google will ever loosen the reigns on ad targeting and allow marketers to use...

YouTube Brings Cards To TrueView Ads To Boost Interaction
YouTube is hoping to increase viewer interaction on its skippable video ads with the introduction of cards to TrueView in-stream ads. The...

Spotted: Google+ Stories Appearing As Individual Google Now Cards
Last year’s “stories” release from Google+ was a promising feature that helped condense happenings into a simple story. This feature has...

Marketo Announces Integration With Google Analytics, AdWords
Marketo Inc. has announced a data integration with Google Analytics and Google AdWords and the marketing software firm’s Engagement...

April Fools’ Day 2015: From #ChromeSelfie To Bing Cute Cloud & More
Thank goodness April Fools’ Day doesn’t happen until three months into the year – any earlier and Google wouldn’t have time to put...

Driver Education School Integrates Google Street View With Online Test Preparation
Working with Publicis Bucharest, the Automobile Club of Romania (ACR), a driver education school, recently launched Street View Test....

Google Adds App Install Ads To Display Network, Video Install Ads, New Bidding Strategy
Google announced several updates to its app install and app engagement ad offerings Tuesday. App install ads have been made available on...

Gmail Sponsored Promotions: Everything You Need To Know To Succeed At Direct Response With GSP, Part
In mid-January, Google opened Gmail Sponsored Promotions (GSP), a new type of ad format that appears in Gmail, to all U.S. advertisers....

YouTube Shares Performance Stats On Google Preferred’s First Year
Google is sharing results from the first year of its upfront program for YouTube advertisers called Google Preferred, which features...
























