Fahad HNov 17, 20152 min readGoogle Revamps Google+ To Focus On Communities & CollectionsGoogle’s seemingly neglected social network, Google+, is finally getting some TLC. Today, the search giant announced that it’s...
Fahad HNov 17, 20152 min readAndroid 6 “Marshmallow” & SEO Series: Click To Search With Google MobileAs Google’s crawling technology becomes more sophisticated and prolific with the release of Android Marshmallow, search behavior is...
Fahad HNov 17, 20155 min readThe Product Search Battle: Has Google Shopping Been More Successful Against Amazon Than Google Lets As the holiday shopping season heats up, the ongoing competition between Google and Amazon to be the destination for...
Fahad HNov 16, 20151 min readYouTube Shopping Ad Formats Now Available To All AdWords AdvertisersYouTube’s Shopping ad formats for retailers are now out of beta and available to all advertisers in AdWords. TrueView for Shopping and...
Fahad HNov 16, 20153 min readCan You Now Trust Google To Crawl Ajax Sites?Web designers and engineers love Ajax for building Single Page Applications (SPA) with popular frameworks like Angular and React. Pure...
Fahad HNov 13, 20151 min readGoogle’s DoubleClick Extends Active View Reporting To Apps, Adds Viewability Bid Optimizationannounced updates for brands and publishers bidding and reporting on viewable impressions using the company’s viewability...
Fahad HNov 13, 20151 min readGoogle’s Efforts To Monetize Mobile Pay Off, But Sites See A Hit To Organic VisitsGoogle has made some of the biggest changes we’ve ever seen to the way it serves mobile ads over the past four months, helping to drive...
Fahad HNov 12, 20153 min readVirgin America Lets Prospects “Test Drive” Their Airplane Seat Via Google Street View AnWe’ve all seen criticisms of fast food marketing campaigns that feature photos of super-styled delicious-looking menu items — photos that...
Fahad HNov 11, 20151 min readGet To Know Your Users With Audience Insights From AdWordsIt goes without saying that as an advertiser, the more you know about your audience, the better. When you know your customers well, you...
Fahad HNov 11, 20152 min readAndroid 6 “Marshmallow” & SEO Series: Sponsored Google Now CardsGoogle Now is Google’s predictive search solution that tries to anticipate a user’s needs before the user searches. It presents...
Fahad HNov 11, 20151 min readHow A Dip In Overstock’s Organic Rankings Contributed To An 17% Stock DropMuch to the chagrin of shareholders, Overstock.com stock dropped a whopping 17.24% today. Why? According to the earnings report a major...
Fahad HNov 10, 20151 min readAndroid 6 “Marshmallow” & SEO Series: Google’s Private Index & Screen CrawlingAs over-the-air updates for Android 6, also called Android Marshmallow, start slowly rolling out to some Nexus devices, many SEOs are...
Fahad HNov 5, 20155 min readTargeting On Google’s Display Network (GDN): The Lowdown On LayeringHistorically, the Google Display Network (GDN) had limited features, and it was impossible to fine-tune and narrowly target...
Fahad HNov 4, 20151 min readAdPushup Launches A/B Testing Solution For Google AdSense PublishersAd revenue optimization start-up AdPushup has launched an A/B testing tool for publishers, including those using Google AdSense. The...
Fahad HNov 4, 20156 min readHow Machine Learning Works, As Explained By GoogleThe recent revelation that Google is using machine learning to help process some of its search results is attracting interest and...
Fahad HNov 3, 20151 min readLive Blog: Machine Learning Day At GoogleGoogle’s big on machine learning these days, including the recently revealed RankBrain artificial intelligence system that’s helping...
Fahad HNov 3, 20151 min readYouTube Opens Up To Third-Party Viewability VerificationIn 2013, Google began offering advertisers the ability to buy ads on a viewable rather than a served-impression basis, and the company’s...
Fahad HOct 27, 20152 min readRankBrain: How Google Is Using Artificial Intelligence To Rank Web PagesRankBrain isn’t replacing the current Google Algorithm (currently nicknamed Hummingbird), but instead RankBrain is one of the “hundreds”...
Fahad HOct 26, 20152 min readEU Competition Chief Suggests Google May Face Years Of Antitrust InvestigationsEurope’s chief competition regulator Margrethe Vestager has indicated that Alphabet/Google will likely face multiple antitrust...
Fahad HOct 23, 20152 min readGoogle’s New Shopping Insights Tool Shows Retailers Product Search Intent At The Local LevelTo help retailers better understand shopper search habits in the US at the local level, Google is opening up more of its cache of product...
