When Google first launched Webmaster Tools (now known as Google Search Console), I was more than skeptical of its value. I had a hard...

At the end of 2014, I wrote that dynamic copy needed to be an integral part of paid search advertisers’ 2015 arsenal. I spoke to the...

There’s never a bad time to look for efficiencies within your account. Of course, there are the obvious things to look for: keyword bids,...

How should businesses think about location marketing in 2016? With more than 50 percent of all computing currently being done on mobile...

Since its launch in 2013, Remarketing Lists for Search Ads (RLSA) has become such an integral tool for PPC marketers that it’s hard to...

Google has spoken — and an important part of the mobile web will never be the same. At least that’s the theory, and certainly the search...

With 2015 wrapping up, let’s take a look at what articles related to AdWords got the most social sharing activity. I used BuzzSumo to...

Ad quality and Quality Score (the 1–10 metric in AdWords) are possibly the most debated things in all of AdWords. I think once you...

From veteran search marketers to those simply looking for ways to integrate search into their overall marketing plan, readers have been...

Another year, another whirlwind in paid search. What marked 2015 wasn’t one big change, like 2013’s Enhanced Campaigns, or even 2014’s...

As we are approaching the end of the year, and the time has come to get into a reflective mood, I wanted to return to a nice little...

One of the classic tasks to automate with scripts is checking all your URLs for 404 errors. Google has their own Link Checker script, for...

YouTube’s newest pitchman is Homer Simpson in a new ad targeted at small and mid-sized businesses. The new “Homer Simpson saves the day...

When I started writing this article a couple of weeks ago, I was going to write a guide to the data points that are available in the new...

Last year, I conducted a comprehensive survey to discover the search engine preferences of internet users and learn who truly dominates...

Google’s recently released Customer Match (CM) product allows advertisers to load email addresses into audience lists in AdWords to use...

Google released updates to the Display Planner in AdWords on Thursday to show click and impression estimates based on the bid and budget...

Without conversion data, optimizing AdWords campaigns simply isn’t possible. Many small advertisers don’t have the expertise to properly...

To those of you who are still using Converted clicks as your primary success metric in AdWords: It’s time to change. The era of the...

This morning, Google held a meeting to provide updates about its Accelerated Mobile Pages (AMP) publishing initiative. The project...