
Are You Digging Deeply Enough Into Geographic Optimizations For SEM?
Often when auditing accounts, we see that geography has been considered a “set it and forget it” type of setting. You can only target...

Attributing Retail Store Transactions To Online Clicks At Keyword Level
Updates to Google’s in-store conversion tracking now allow retailers to attribute user engagement at a keyword or ad group level, further...

Bring Your Work Home: How To Use Google AdWords To Improve Your Love Life
If you’re like most online marketers, you know that it can be hard to strike a good work-life balance. Sometimes, that can put a strain...

Google Search Partner Network: Friend Or Foe?
The Google Search Network gives advertisers the ability to gain additional AdWords traffic and conversions from users across the web, as...

Google’s Play Store Rejects Ad Blocker App For Samsung Browser
The Google Play app store has removed a newly popular ad blocking app for the Samsung mobile browser. Adblock Fast, a mobile app in...

What’s Next, As Google’s Head Of Search Leaves & Its Machine Learning Chief Takes O
Amit Singhal, Google’s departing head of search After 15 years, the head of Google Search — Amit Singhal — has announced he’s leaving...

Get Your Priorities Straight: Structuring Google Shopping Campaigns
I’m a big fan of Google Shopping. As a user, it provides an easy-to-use platform for comparing products and prices at a glance. Instead...

Google Revenues Beat Expectations With $21.3B In Q4 And $75B In 2015
Google parent Alphabet just released fourth quarter and full year earnings. The company surprised analysts and beat their consensus...

PPC Geo-Bidding, Simplified
Recently, I came across a social media post that — honest to goodness — went on at length about the price the poster would be willing to...

When You Rank High Organically But Not Locally (Case Study)
I always enjoy solving Local SEO puzzles, but there’s one that has baffled me for the last couple of years. I’ve had many other...

Google’s AMP Project Gets Google Analytics Support
Aimed at creating web pages that load faster on mobile devices, Google’s AMP – short for accelerated mobile pages – was announced in...

New Google Research: Can The Long Tail Be Covered Without Broad Match?
Google talks all the time about the necessity of broad match. As a representative of Google, I’ve argued the importance of this match...

Google Offers More Details On Ads In AMP, Set To Launch In Search Next Month
Since Google announced that AMP (Accelerated Mobile Pages) would launch in search early this year, publishers have been waiting to find...

11 Things To Do Now To Keep Your AdWords Healthy In 2016
At the turn of every year, predictions are made about what the top trends for the next year will be. I contributed my own predictions to...

Q4 Search Spend Up 8 Percent, While Social Ad Spend Rose 50 Percent [Report]
Global search ad spend rose eight percent year over year in Q4 2015, while social advertising jumped 50 percent year over year among...

Google, Apple, Yahoo Trying To Score Points With Local Officials During Super Bowl
Silicon Valley tech companies are trying to score some points in the runup to the Super Bowl. According to the Wall Street Journal,...

Google Files Patent To Replace Social Media Marketers
Google is playing the social card–again. The company was just issued a patent yesterday that hints at a system that will keep it relevant...

Google Changes Language, Being “Plus-Size” Or “Curvy” Isn’t A Negative Physical Attribute
Ad disapproval notices are typically uninteresting bland affairs, free of controversy. Last week, however, a disapproval notice from...

How To Localize Google Search Results
In late November 2015, Google removed the location search filter from the (shrinking) list of search tools available to refine queries....
























