Google Search Console (GSC) is powerful and provides a boatload of data directly from Google. One of my favorite reports in GSC is the...

It’s been an exciting year for AdWords. New attribution models, longer ads, responsive ads and a long-awaited announcement that got lots...

d8nn / Shutterstock.com Google has officially begun rolling out expanded text ads. The extra long ads with double headlines could be seen...

Just a few years ago, the paid search landscape could adequately be summed up as “text ads on desktop computers.” This simplicity meant...

Update: This article was updated on May 17, 2017, after Twitter announced in a change to its privacy policy that it will no longer...

Just as the numbers 4-4-2 will be immediately familiar to any soccer fan, 25-35-35 is a combination few people who’ve ever worked in PPC...

Google made a series of announcements on Tuesday during the DoubleClick Leadership Summit. Not surprisingly, the announcements centered...

Recently, a dermatologist in Hollywood, Florida, hired us for a consultation. He had three listings on Google My Business and wanted to...

In this article I offer several get-started tips to help digital marketers analyze website traffic, engagement and conversion — by...

It’s that time of year again… well, almost. For e-commerce folks, now is the time to start thinking about the holidays. Let’s take a look...

The Accelerated Mobile Pages (AMP) Project was created  to improve the mobile web experience; pages built with AMP HTML load instantly on...

This month, Google is rolling out a brand-new look for product listing on broad, non-brand queries like “summer dresses.” The search...

From the Anvato announcement Google has taken another step toward becoming a one-stop, cloud-based solution for major media companies....

Smartphone usage of apps continues to soar. Recent data from comScore show that 44 percent of all digital media time is spent using...

According to Android Police, Google is coming out with two new smartwatches. The site says they may carry the Nexus brand and that one...

When creating your remarketing audience in Google Analytics, it’s all too easy to slap together an “All Users” audience, or take it one...

As a bonus: It’s free. GA offers excellent reports that provide an overview of key metrics for a particular period. But the...

For those of you unfamiliar with him, Dr. Pete Meyers is a marketing scientist over at Moz. He is responsible for building the MozCast...

Since the announcement of the project in October 2015, a lot has been said about Accelerated Mobile Pages (AMP) — what they are, how to...

Shopping campaigns are becoming a major source of website clicks and revenue during the holiday season, and the “Shopping Campaigns: Play...