Nearly 85 percent of smartphone app time concentrated in top five apps — [report]
Over the past two years, digital media time has grown significantly but most of that has been driven by mobile and apps in particular....
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Google, Facebook, IAB & major brands form Coalition for Better Ads
As ad blocking has become a bigger threat to the digital advertising industry and the publishers that rely on it, there has been talk...
8 tips to make sure your Google profile images boost your local search results
Images have become ever more important in online presence and marketing. It seems rare that an article, email, ad or social media post...
Now you can move Google Analytics properties to other accounts in two steps
Google has added a new feature to help users rein in and consolidate account management by allowing them to move Analytics properties...
Google updates Universal App Campaign targeting, touts 3 billion app installs from ads
Kashin / Shutterstock.com A sort of V2 of Google’s Universal App Campaigns — one campaign that can reach users across the Google...
Google introduces TrueView for Action ads on YouTube
Denys Prykhodov / Shutterstock.com Google introduced a new format for YouTube TrueView video ads on Wednesday: TrueView for action. With...
Snapchat adopts Facebook-style ad targeting like email, mobile device matching
Snapchat is rolling out new ad targeting options that challenge its anti-creepy advertising stance and could be used to execute the type...
7 advanced tips for Google Shopping ads
I’ve put together a list of seven tips to bring your shopping campaigns to the next level. Tip #1: Use the multiple-campaign method to...
8 dos and don’ts of successful video advertising
Video ads are a great way to generate brand awareness and to educate your target audience on a topic/product/service. I’ve talked in the...
5 ways ads are killing your site (& SEO)
Recently, Google announced that it was removing AdSense’s three ad unit limit on a page. This decision seems to have been largely driven...
Segment can now combine all Facebook Ads & Google AdWords data for layered, automated reporting
Customer data platform, Segment, has long enabled customer behavioral data to flow into AdWords and Facebook for audience targeting, now...
Google is adding a second ad slot in Play Store search results
Google is making some adjustments to when and where app promotion ads display in the Play Store. First, there will be a second ad slot...
How a Google Analytics change may be skewing your view of SEO’s value
When doing search engine optimization, either for clients or as an in-house marketer, we must accurately measure the impact SEO is making...
The dust has settled on AdWords expanded text ads. What now?
In April of 2016, a small percentage of search marketers received notices from their Google reps that AdWords was changing. At the time,...
Google Analytics App now offers Google Now-like automated insights
The latest update to the Google Analytics apps (iOS and Android) offers a sleek new machine learning-powered set of insights a la Google...
Why it’s time to re-evaluate your AdWords account structure
We’re now seeing many of the changes AdWords announced in May rolling out to all accounts. This is great news in terms of enabling new...
Test points to likely influence of click-through rate on search rankings
There has been a lot written about click-through rate (CTR) as it relates to SEO. Some say that it really doesn’t matter. Others say that...
How to use Google Analytics audience data to make media and marketing decisions
Both Adobe (Marketing Cloud) and Google (360 Analytics) have made big strides in improving their offerings to include tag management,...
3 things every PPC beginner needs to try
Starting to manage PPC isn’t easy. You make your first campaign, get some traffic, maybe even get your first conversion. Then you realize...
The future of the map
We’ve come a long way since the days of unfolding a paper map across a dashboard just to plot the next move on our road trips. Though...
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