Over the past two years, digital media time has grown significantly but most of that has been driven by mobile and apps in particular....

As ad blocking has become a bigger threat to the digital advertising industry and the publishers that rely on it, there has been talk...

Images have become ever more important in online presence and marketing.  It seems rare that an article, email, ad or social media post...

Google has added a new feature to help users rein in and consolidate account management by allowing them to move Analytics properties...

Kashin / Shutterstock.com A sort of V2 of Google’s Universal App Campaigns — one campaign that can reach users across the Google...

Denys Prykhodov / Shutterstock.com Google introduced a new format for YouTube TrueView video ads on Wednesday: TrueView for action. With...

Snapchat is rolling out new ad targeting options that challenge its anti-creepy advertising stance and could be used to execute the type...

I’ve put together a list of seven tips to bring your shopping campaigns to the next level. Tip #1: Use the multiple-campaign method to...

Video ads are a great way to generate brand awareness and to educate your target audience on a topic/product/service. I’ve talked in the...

Recently, Google announced that it was removing AdSense’s three ad unit limit on a page. This decision seems to have been largely driven...

Customer data platform, Segment, has long enabled customer behavioral data to flow into AdWords and Facebook for audience targeting, now...

Google is making some adjustments to when and where app promotion ads display in the Play Store. First, there will be a second ad slot...

When doing search engine optimization, either for clients or as an in-house marketer, we must accurately measure the impact SEO is making...

In April of 2016, a small percentage of search marketers received notices from their Google reps that AdWords was changing. At the time,...

The latest update to the Google Analytics apps (iOS and Android) offers a sleek new machine learning-powered set of insights a la Google...

We’re now seeing many of the changes AdWords announced in May rolling out to all accounts. This is great news in terms of enabling new...

There has been a lot written about click-through rate (CTR) as it relates to SEO. Some say that it really doesn’t matter. Others say that...

Both Adobe (Marketing Cloud) and Google (360 Analytics) have made big strides in improving their offerings to include tag management,...

Starting to manage PPC isn’t easy. You make your first campaign, get some traffic, maybe even get your first conversion. Then you realize...

We’ve come a long way since the days of unfolding a paper map across a dashboard just to plot the next move on our road trips. Though...