700,000 domains creating AMP content, with 600 million AMPs indexed by Google in October 2016. Ten months ago, AMP hadn’t launched in...

I’m always looking for an edge in PPC so that my campaign’s performance will shine in a very competitive landscape. Back in 2013, I...

Since the election, there’s been a lot of discussion about fake news and its ability to sway masses into potentially false...

During the hotly contested and seemingly never-ending campaign season running up to the 2016 US Presidential elections, Americans were...

mama_mia / Shutterstock.com On Tuesday, Google announced three new features for app marketers to use when promoting their apps via...

According to a new European consumer survey from the Application Developers Alliance, 70 percent of respondents would prefer to buy an...

Expanded text ads (ETAs) are a big deal. At least a dozen articles on this fine site can attest to that fact (including one that I wrote...

Google has started testing its mobile-first index. This new index will look first at the mobile version of your website for its ranking...

Over the past couple of years, Google has shown a strong focus on user experience on mobile devices. They have developed their algorithms...

I have just managed to find my first live example of the next step for the advanced verification beta test for locksmiths and plumbers in...

Google has posted a new policy for AdSense publishers regarding advertising on pages and sites with “misrepresentative” content. The new...

Most of us are aware of link penalties that occur if you have low-quality or spam links pointing to your site. But did you know you can...

Paid search is an industry that’s grounded in data and statistics, but one that requires practitioners who can exercise a healthy dose of...

The goal of any good marketing campaign is conversions — or better yet, sales. Yes, key performance indicators (KPIs) like rankings and...

The European Commission (EC) has three ongoing antitrust “complaints” against Google. One of the three involves Google’s Android...

Expanded text ads (ETAs) in AdWords are here, and we’ve had some real success with them thus far. In this article, I’ll talk about what...

If Google’s expanded text ads (ETAs) are supposed to perform better than standard text ads, why did Google delay the sunset for creating...

In search marketing, we’re always trying to get that little bit of extra performance out of our paid campaigns. But what do you do when...

In my previous article, I discussed ways to measure and analyze website traffic, engagement and conversions. In this piece, I share seven...

If you or your company have seen something that harms your reputation abruptly appear in Google’s search results, you may be wondering...