A year ago, I wrote in Search Engine Land about how Google is making entities smarter. Since that time, entities have become more...

In case you haven’t heard, Google has decided to ignore function words and word order for exact match keywords. If you just want to know...

Long story short: Facebook’s ad network is challenging ad networks run by Google and others to see who can get publishers the best deals...

Google’s recent freeze on granting defamation removal requests has thawed a little. Even so, the company’s actions around harmful and...

If you’re in the business of marketing, you know how important branding is to your clients. And this is true whether it’s a print...

A day after Matt Britton, Google’s EMEA head of operations, apologized for advertisers’ ads appearing adjacent to extremist content —...

Communicating in the digital age has never been easier. Yet for every single message we send — no matter how simple — we’re required to...

The Accelerated Mobile Pages (AMP) project has some big numbers on the scoreboard: More than 860,000 domains are publishing over 35...

On Friday afternoon, Google announced another change to the way exact match keyword targeting works for search ads. Matching for close...

All “walled gardens” need some windows. That’s the essential message from the Association of National Advertisers (ANA), which today...

Google’s programmatic advertising network is coming under fire for supporting extremist sites and content at the expense of the brand...

Google is bringing information about local advertisers to a new display ad format on the Google Display Network. The new location...

The US digital ad market will grow 15.9 percent in 2017 to top $83 billion, with growth dominated by Google and Facebook, eMarketer...

As advertisers, we can’t afford to ignore data in our decision-making. Since you probably just sighed a little bit or rolled your eyes at...

The change will apply to all conversion actions added after March 29. All existing conversion actions that are set to the default...

Google has now rolled out the free version of its reporting tool, Data Studio, globally and made several improvements to the tool,...

Are you tired of asking your web developer to add code, snippets, pixels or scripts to your site so you can track remarketing,...

Google’s Knowledge Graph is a very prominent part of organic search results. By now, searchers are accustomed to seeing the panel that...

Google began notifying Google Trusted Stores merchants last week that the program will soon wind down. In its place will be Google...

In April 2015, I wrote about Google’s progress in steadily tracking more and more user locations to ZIP codes. As ZIP codes are the most...