5 steps to success for low-conversion-volume accounts in AdWords
Imagine this: you’re happily working away in your busy AdWords accounts, looking at hundreds, or maybe even thousands of conversions a...
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5 ways SEO experts say you should optimize for RankBrain
Google announced and unleashed RankBrain, their machine learning ranking program, in 2015 — and digital marketers have been watching...
A new test extends Google Shopping ads to the Display Network
Google has been steadily increasing distribution of Shopping ads, including to YouTube, Image search results and third-party retail sites...
Study: Q1 Google Display Network placements
One of the best ways to fill the early part of the online marketing funnel is to advertise on Google’s network of partner sites, the...
Google AdSense now allows 300×250 ads above the fold on mobile
With a policy update announced Tuesday, AdSense publishers can now include 300×250 ad units above the fold on their mobile websites. In a...
Paid search trends from Merkle’s Q1 report
Merkle’s Digital Marketing Report for Q1 points to strong growth from Google and the continued strength of PLAs (Google Product Listing...
Report: Google Assistant beats rivals for questions answered and accuracy
Alexander Supertramp / Shutterstock.com In January, Stone Temple Consulting released a virtual assistant consumer survey showing the...
Alphabet reports $24.75 billion in Q1 revenues, beating expectations
Google parent Alphabet Inc. announced revenues of $24.75 billion for the first quarter of this year, a 22 percent increase year over...
Local search update: ‘Best’ filter invading the local pack
Google seems to be making moves to use the quality of small businesses — as determined by user ratings and reviews — as a ranking factor....
Google expands AdSense hate speech policy, launches page-level ad removal capabilities
Google is expanding the scope of AdSense’s hate-speech policy and also announcing a more granular approach to dealing with content online...
4 ways brands are losing store traffic — and how to use location marketing strategies to rever
Many brands continue to be challenged by location-based search despite its importance to customer engagement and store visits. Consider...
Google trying TV ad buying again with DoubleClick Bid Manager
To allow advertisers to buy and compare video ad performance across linear TV and digital, Google is bringing programmatic access...
One Google Home device can now support up to six separate users
In the battle to compete with Amazon’s Alexa devices, Google Home just introduced something that could be a meaningful differentiator. It...
Is Ripoff Report subverting Google take-downs?
Anyone familiar with online reputation issues is surely aware of Ripoff Report, a site long considered one of the most destructive on the...
Report: Digital ad growth slows to single digits for first time
Digital growth is showing signs of slowing. Among the agencies measured by advertising intelligence firm Standard Media Index, digital ad...
Google introduces fully-automated ‘Smart’ display campaigns
Automation isn’t new to display campaigns on the Google Display Network, but with the new Smart display campaigns, it’s not just the...
Google settles Russian antitrust case over default Android apps
Google and Russia’s Federal Antimonopoly Service (FAS) have settled the antitrust case focused on the pre-installation of Google apps on...
Email shines even brighter with Gmail and Google Wallet
integrating Google Wallet into Gmail for Android users is big news, not just for the millions of Gmail users who can now send money right...
Shrewd Burger King ad tries to hijack Google Home, delivers earned media home run
At a time when risky ads can cause a backlash (e.g., Pepsi), Burger King just did something ingeniously (or annoyingly) calculated to...
Is Google really keeping fake listings off Google Maps?
Google announced last week that they had recently conducted a study to research the actors behind fake listings on Google Maps. The study...
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