Imagine this: you’re happily working away in your busy AdWords accounts, looking at hundreds, or maybe even thousands of conversions a...

Google announced and unleashed RankBrain, their machine learning ranking program, in 2015 — and digital marketers have been watching...

Google has been steadily increasing distribution of Shopping ads, including to YouTube, Image search results and third-party retail sites...

One of the best ways to fill the early part of the online marketing funnel is to advertise on Google’s network of partner sites, the...

With a policy update announced Tuesday, AdSense publishers can now include 300×250 ad units above the fold on their mobile websites. In a...

Merkle’s Digital Marketing Report for Q1 points to strong growth from Google and the continued strength of PLAs (Google Product Listing...

Alexander Supertramp / Shutterstock.com In January, Stone Temple Consulting released a virtual assistant consumer survey showing the...

Google parent Alphabet Inc. announced revenues of $24.75 billion for the first quarter of this year, a 22 percent increase year over...

Google seems to be making moves to use the quality of small businesses — as determined by user ratings and reviews — as a ranking factor....

Google is expanding the scope of AdSense’s hate-speech policy and also announcing a more granular approach to dealing with content online...

Many brands continue to be challenged by location-based search despite its importance to customer engagement and store visits. Consider...

To allow advertisers to buy and compare video ad performance across linear TV and digital, Google is bringing programmatic access...

In the battle to compete with Amazon’s Alexa devices, Google Home just introduced something that could be a meaningful differentiator. It...

Anyone familiar with online reputation issues is surely aware of Ripoff Report, a site long considered one of the most destructive on the...

Digital growth is showing signs of slowing. Among the agencies measured by advertising intelligence firm Standard Media Index, digital ad...

Automation isn’t new to display campaigns on the Google Display Network, but with the new Smart display campaigns, it’s not just the...

Google and Russia’s Federal Antimonopoly Service (FAS) have settled the antitrust case focused on the pre-installation of Google apps on...

integrating Google Wallet into Gmail for Android users is big news, not just for the millions of Gmail users who can now send money right...

At a time when risky ads can cause a backlash (e.g., Pepsi), Burger King just did something ingeniously (or annoyingly) calculated to...

Google announced last week that they had recently conducted a study to research the actors behind fake listings on Google Maps. The study...