Digital advertising in 2017 saw several major changes that will continue to influence and affect the work of digital marketers in the...

Digital advertising 2017 by the numbers: Poised for a big year: The first quarter of 2017 represented the strongest beginning to any year...

Like it or not, email deliverability can make or break your brand’s email marketing strategy. And now that Google is in the driver’s...

Local SEO is competitive and fierce. With more and more local businesses vying for the Google local three-pack — and ads and online...

Google has added more ways for businesses to target their known customers with AdWords campaigns. As of this month, advertisers can...

Launched in 2015, Google Manufacturer Center was designed to be a central repository for the product data that powers Google Shopping...

Even as it has hit several brand safety bumps over the past year, YouTube is poised to raise prices on premium ad inventory in the coming...

Kashin / Shutterstock.com Google has released Android Oreo (Go edition), which is part of the larger Android 8.1 release. The new version...

Forrester Research is out with its new US display advertising forecast through 2021. The firm says that mobile, video and social media...

Consumers overwhelmingly expect the reviews they peruse on Amazon, Yelp, Google and other review sites to be trustworthy, neutral and...

Over 2 1/2 years ago, I wrote about how ad rotation works in AdWords. Since then, a whole lot has changed. Most recently, we’ve...

In a move to help SMBs — as well as drive up its verified business listings — Google has launched #SmallThanks Hub, an online resource...

This article was co-authored with my colleague at Go Fish Digital, Chris Long. We’ve been bullish on answer boxes (also known as featured...

You may have heard about private blog networks (PBNs) before, but you may not be sure what they are or why they are used. A PBN is a...

YouTube has partnered with Ticketmaster, making it possible for artists to include upcoming concert tour dates within their music videos....

With over 200 factors in Google’s algorithm, SEO is a complex science. But it’s not how much you need to know that makes it really...

To help customers gain more insights into their marketing campaigns’ impact on the customer journey, Salesforce and Google have announced...

A few months ago, I teamed up with Ben Fisher from Steady Demand to test whether Google Posts have any influence on ranking in the local...

Even as a handful of internet companies are consolidating their control over online advertising and commerce, they confront a moment of...

In some cases, that’s also its biggest nightmare. Why? Because in some cases, the presets in Google Analytics don’t show you what you...