
Analytics 360 Suite customers can now set up ‘user groups’ in Google Analytics
Announced last week, user groups can be used to organize access and control product permissions across entire teams. The feature is only...

What is GS1 SmartSearch Schema markup and why should e-commerce sites use it?
By now most of us should be familiar with Schema Product markup which can be leveraged for listings on e-commerce sites. The benefits of...

Google’s antitrust infringement continues ‘unabated’, Google Shopping competitors
Comparison shopping engines aren’t satisfied with Google’s response to the European Commission’s demand that the search giant give equal...

Europe to tech giants: Remove ‘illegal content’ within one hour
The European Commission (EC) earlier today issued guidelines and recommendations for the rapid removal of “illegal content” from websites...

An easy way to see if Google thinks your webpages are keyword relevant
We all want to rank well, but there are times when it seems nearly impossible to do so. There can be many causes for rankings shortfalls,...

Google releases Mobile Scorecard & Impact Calculator tools to illustrate importance of mobile p
Google has been focused on getting marketers and site owners to focus on improving mobile site experiences for many years now. On Monday...

Report: Facebook leads other platforms for app-install ROI in performance index
According to the latest AppsFlyer Performance Index Report (registration required), Twitter offers the best user retention record (12...

Over a year out from P&G’s ultimatum: Are brands any safer? Is programmatic ad buying any more
threw down a gauntlet. Frustrated by increasing instances of frauds, breaches, sloppy executions and potentially shady markups, Pritchard...

Google AdSense launches new type of ad format that optimizes placements
Auto ads this morning — a new ad format that could potentially increase publishers’ revenue by finding placements that might otherwise go...

Three ways retailers can deliver meaningful 1:1 shopping experiences amidst the retail apocalypse th
If you were paying attention, 2017 might have seemed like the year that industry pundits’ predictions about the death of retail finally...

FAQ: Google Chrome ad blocking is here. Everything you need to know
Today, February 15, 2018, is the day Google begins blocking “annoying” or intrusive ads by default in its Chrome browser. Publishers that...

Google says 100+ ad networks support AMP, releases 3rd-party technology support
Last spring, Google started automatically converting Google-delivered display ads to AMP when served on AMP-enabled pages on publisher...

A final call? Unilever threatens to pull ads from platforms swamped with ‘toxic’ content
Consumer packaged goods maker Unilever, an advertising force with a $9.8 billion annual marketing budget, is ringing the alarm bells that...

Pixability guarantees YouTube brand safety for advertisers
Kaspars Grinvalds / Shutterstock.com In response to repeated brand safety flare ups on YouTube over the past year, Pixability has...

Microsoft’s Cortana comes to iPad, ChromeOS devices to get Google Assistant
Last week, Microsoft released a version of Cortana for the iPad. Cortana is already available for the iPhone but has now been optimized...

Apple HomePod gets mixed reviews, Nest returns to Google
The battle for the smart home is well underway, triggered by the advent of smart speakers. Apple’s entry, HomePod, will finally be...

Blockmetry launches its GDPR-friendly web traffic software
The upcoming General Data Protection Regulation (GDPR) is driving innovation on many fronts. This week, a new approach is being launched...

Tech executives unite in initiative to push back against technology
Call it an anti-tech startup. The message of the new Center for Human Technology (CHT) is that technology is addictive and destructive...

DoubleClick Bid Manager testing features to improve digital & TV campaign coordination
Eighty percent of sports viewers say they use a computer or smartphone while watching live sports on TV to do things like searching for...