The California Consumer Privacy Act gives consumers an array of new rights, including the right to prevent businesses from selling or...

data breaches last year and a steady stream of new revelations about the misuse of data, you may think you’ve heard everything there is...

Another day, another survey on consumer privacy. And like many of the others, a new survey (.pdf) from Acxiom and trade group DMA seeks...

If there was a contest for the most important word over the last year of marketing and advertising, my money would be on “consent.” The...

Facebook is making changes to the way advertisers manage their Custom Audience lists to give users more transparency about why they see...

With the introduction of the General Data Protection Regulation (GDPR), search marketers targeting the European Union (EU) have had...

The tool allows publishers to create and display a message that lists the ad tech providers their sites use and asks visitors to consent...

There’s a lot of consent being given these days, and there are a lot of solutions to manage that consent. A new open protocol called...

That’s the conclusion made this week in a judgment by the Court of Justice of the European Union (CJEU) in Luxembourg. It concerns a...

So, what does the crystal ball say about the future of data? Buckle up. No matter what happens, it’s going to be an interesting ride. A...

Data is an inherently vulnerable thing. Numbers and words, bits and bytes: It can have great power, but it is continually in peril of...

The format of the meeting was an AMA (ask me anything) with legal and product executives who have been involved with Google’s GDPR...

It’s not the wave you’re expecting that knocks you down when you’re body surfing in the ocean. It’s the waves you didn’t expect, behind...

Following Facebook CEO Mark Zuckerberg’s appearance before the EU Parliament on Tuesday to address the company’s mishandling of user...

The framework is designed in part to allow advertisers and publishers to share consent across the ad tech ecosystem. Consent from users...

Seems like a no-brainer: People own their own personal data. Or do they? Once a person shares their data, ownership becomes much murkier....

To become compliant, companies are hiring data privacy officers, auditing processes and in some cases, pulling out of Europe altogether....

If you read these pages regularly, you know that the General Data Protection Regulation (GDPR), a European law that governs the handling...

With GDPR-Day arriving in less than two weeks, ad tech vendors are beginning to launch consent mechanisms that conform to the Interactive...

Big Data has given way to Deep Data Once companies realized that the data that they collected for their own entities could provide value...