
Survey: Facebook Dominates Check-ins, 30 Percent Geotag Posts
survey from the Pew Research Center focuses on the use of location on mobile devices. It found that roughly three-quarters (74 percent)...

Who Needs Foursquare More: Google, Yahoo Or Microsoft?
reported late yesterday that Microsoft and American Express are competing for an “equity stake” in Foursquare. Amex is something of a...

Foursquare Putting More Emphasis On Push Alerts
announced that it would begin rolling out a new push recommendations feature, initially to Android users and later to iOS. Leveraging all...

Foursquare’s Crowley: No Plans For Google Glass App Until “Real People” Wearing Th
I’d asked Crowley about this on Twitter today, after seeing the news of the change to the Foursquare app: @dens @pkafka speaking of the...

Foursquare Makes Good On Promise To Sell Data For Retargeting
an earlier promise to sell location and other user-behavior information to third parties. The company has said it wants to be “the...

Social Media Use Growing Among Fortune 500 List With 77% Tweeting & 70% On Facebook
report from University of Massachusetts Dartmouth evaluating the social media activity of Fortune Magazine’s Fortune 500 list found that...

Foursquare Launches Self-Serve Promoted Listings For Small Businesses
Today, Foursquare announced the launch of self-serve promoted listings for small businesses. The company started testing promoted...

Foursquare Introduces In-Venue “Check-in” Ads On CPA Basis
AdAge, Foursquare is now rolling out check-in ads on a cost-per-action basis. I was unable to find my own example on Foursquare, though I...

Despite Recent Financing, Foursquare Confronts Growing Challenges
a story yesterday about Foursquare that claimed morale was down (“at an all time low”) and that employees were starting to leave....

Foursquare Testing Promoted Listings With Select NYC Small Businesses
Small businesses have traditionally been limited to advertising and promotion on Foursquare via discounts and other specials that only...

Location-Based Listening & Analytics
One of the five predictions in my recent 2013 mobile predictions post was that mobile analytics and measurement would get a seat at the...

Foursquare Set To Sell Check-In Data For Ad Retargeting
As reported earlier this month, Foursquare has been working to woo agencies and big brand advertisers. Now, a leaked presentation deck...

Foursquare Packs More Information Into Redesigned Business Profile Pages
introduced a new mobile Pages layout, rival Foursquare is changing the look and organization of its local business pages (on the PC...

Foursquare Wants To Be “The Location Layer For The Internet”
last week’s announcement that the company received access to $41 million more in new funding. This announcement came as something of a...

Foursquare Checks In Additional Funding, Promises Continued Innovation
According to Crowley, the funding comes in the form of new investment from the Silver Lake Waterman growth debt fund and convertible...

10 Tips For Getting The Most Out Of Marketing Via Foursquare
Nearly two years ago, my co-author Mike Schneider and I published a book called Location-Based Marketing for Dummies. At the time,...

Foursquare Expands Credit Card Partnerships With Visa & MasterCard Integration
At the 2011 SXSW, Foursquare brokered a deal with American Express to offer special discounts to users who made purchases as specific...

The Scoop On Proximity Services Like Sonar
Every year at SXSW Interactive (one of the largest interactive conferences in the world), the question always comes around to which new...

What’s Ahead For Mobile Marketing In 2013
Mobile has started to play a huge role in marketing over the last couple of years, and this year will be no different. In fact, I am...
























