Exactly two years ago Snap bought location analytics and attribution company Placed for $125 – $135 million. Placed was an early pioneer...

Snapchat continues to flip location-based search on its head. Earlier this year, Snapchat turned people’s Snaps into a spin on Google...

Earlier this week, during the F8 developer conference keynote — which was mostly about augmented reality, virtual reality and Messenger —...

Continuing its transformation into a data company, this week Foursquare announced Foursquare Analytics, “a dynamic foot traffic dashboard...

Brands and marketers make lots of assumptions about their customers, about who they are, about the distance they’ll travel to buy the...

Five years ago, my co-author, Mike Schneider, and I published one of the first books ever written on the topic of location-based...

Foursquare began as a “check-in app” and later evolved into a Yelp competitor. More recently, it has introduced location intelligence and...

Foursquare boldly announced at one point that it wanted to be the “location layer for the internet.” Now the company is trying to make...

Twitter said today that it will partner with Foursquare to pinpoint location tagging in tweets. Twitter announced the news via a tweet...

Since Foursquare decided to spin off check-ins to the Swarm app the app hasn’t had much innovation. Til now. The new Swarm version 2.0...

A New Year’s resolution that may be kept in 2015 is Twitter’s goal of beefing up location services — thanks to a new partnership with...

Today, Foursquare users can upgrade to the highly anticipated new Foursquare App. As shown in the previous sneak previews, the new app...

AdWeek Foursquare is about to introduce a new ad unit/format called “Tap to Tweet.” It’s another flavor of “post check-in” ads that the...

It’s now been nearly two years since Facebook purchased Instagram for a mere one billion dollars. Before the initial purchase (and in...

As first reported and confirmed today in AdAge, the company’s CRO Steven Rosenblatt says it has been working with DSP Turn for the better...

The ability for mobile devices to track and report a person’s location in real time with a reliable degree of accuracy has come into its...

It’s that time again. That’s right, I’m talking about 2014 mobile marketing prediction time. A few weeks ago, I asked some of my smart...

While I plan to do another “trends” post in early January (see what I had to say for 2013), in this post, I’ve asked several of my...

The company is hoping an iOS redesign that emphasizes push notifications will help. Foursquare introduced location-based alerts and...

As a startup company or small business, it is no longer an option to ignore social media as a means of communication, promotion and...