
Nearly 80 percent of social media time now spent on mobile devices
Twin Design / Shutterstock.com One of the more revealing discussions in comScore’s 2016 U.S. Cross-Platform Future in Focus is about...

The ideal Facebook advertising structure: single objective
There are multiple ways you can structure a Facebook advertising account. What I’d like to share today is a tried-and-true method I’ve...

The ideal Facebook advertising structure: single objective
There are multiple ways you can structure a Facebook advertising account. What I’d like to share today is a tried-and-true method I’ve...

Instagram welcomes minute-long videos for all accounts
Last month, Instagram rolled out 60-second video ad units to appeal to a wider audience. This was a large shift from the traditional...

Instagram welcomes minute-long videos for all accounts
Last month, Instagram rolled out 60-second video ad units to appeal to a wider audience. This was a large shift from the traditional...

Distributed publishers face the third-party measurement question
If a publisher posts a video it produced for an advertiser to Facebook, does anyone see it? Of course they do; just look at the...

Distributed publishers face the third-party measurement question
If a publisher posts a video it produced for an advertiser to Facebook, does anyone see it? Of course they do; just look at the...

Report: Facebook Messenger might become your new mobile wallet
For the past year, Facebook has been trying to make Facebook Messenger way more than a messaging app. It’s begun letting businesses send...

Report: Facebook Messenger might become your new mobile wallet
For the past year, Facebook has been trying to make Facebook Messenger way more than a messaging app. It’s begun letting businesses send...

Facebook Audience Network partners with third-party mediation platforms, including Twitter’s M
Rokas Tenys / Shutterstock.com Facebook Audience Network (FAN) has launched a partner program for mobile mediation platforms to integrate...

Facebook Audience Network partners with third-party mediation platforms, including Twitter’s M
Rokas Tenys / Shutterstock.com Facebook Audience Network (FAN) has launched a partner program for mobile mediation platforms to integrate...

Impersonated on Facebook? The social network is testing an alert feature
It’s quite often that we hear of some sort of social network impersonation: your profile photo used on a newly opened account by someone...

Impersonated on Facebook? The social network is testing an alert feature
It’s quite often that we hear of some sort of social network impersonation: your profile photo used on a newly opened account by someone...

Facebook launches Delivery Insights to help advertisers make better ads
To help advertisers better understand how well their ads are competing in the auction, Facebook is rolling out Delivery Insights in Ads...

Facebook launches Delivery Insights to help advertisers make better ads
To help advertisers better understand how well their ads are competing in the auction, Facebook is rolling out Delivery Insights in Ads...

5 major changes that could revolutionize social media this year
In marketing, it pays to stay ahead of the curve. New trends, new technologies and new consumer expectations force you to change your...

5 major changes that could revolutionize social media this year
In marketing, it pays to stay ahead of the curve. New trends, new technologies and new consumer expectations force you to change your...

10 tactics for handling haters on Facebook
Whether your business has felt the brunt of a major online reputation issue or not, it’s not unusual for all organizations to face some...

10 tactics for handling haters on Facebook
Whether your business has felt the brunt of a major online reputation issue or not, it’s not unusual for all organizations to face some...
























