Fahad HJan 31, 20173 min readFacebook opens its ad network’s video ads to independent viewability checksAfter a series of measurement errors disclosed last year, marketers’ distrust of Facebook’s math grew, as did their calls for more...
Fahad HJan 31, 20173 min readFacebook opens its ad network’s video ads to independent viewability checksAfter a series of measurement errors disclosed last year, marketers’ distrust of Facebook’s math grew, as did their calls for more...
Fahad HJan 29, 20173 min read#DeleteUber: Companies being forced by events to wade into political frayDespite the fact that most major US companies do some type of political advocacy behind the scenes, most brands don’t want to take public...
Fahad HJan 29, 20173 min read#DeleteUber: Companies being forced by events to wade into political frayDespite the fact that most major US companies do some type of political advocacy behind the scenes, most brands don’t want to take public...
Fahad HJan 27, 20171 min readMailChimp moves toward becoming a marketing platform with Facebook ads featureMailChimp graphic, depicting creation of a Facebook ad. Someday soon, MailChimp may have to change its name. That’s because the email...
Fahad HJan 27, 20171 min readMailChimp moves toward becoming a marketing platform with Facebook ads featureMailChimp graphic, depicting creation of a Facebook ad. Someday soon, MailChimp may have to change its name. That’s because the email...
Fahad HJan 25, 20172 min readFacebook tests putting its news feed ads in Messenger to make app more plug-and-pay for brandsFacebook is about to max out the amount of ads it can slot into people’s Facebook feeds, so it’s been ramping up its rollout of ads...
Fahad HJan 25, 20172 min readFacebook tests putting its news feed ads in Messenger to make app more plug-and-pay for brandsFacebook is about to max out the amount of ads it can slot into people’s Facebook feeds, so it’s been ramping up its rollout of ads...
Fahad HJan 24, 20172 min readTrump’s tweets dampen social sentiment toward brands, even when they’re nice“Donald Trump by Gage Skidmore 3” by Gage Skidmore. Licensed under CC BY-SA 3.0 via Commons. When President Donald Trump calls out a...
Fahad HJan 24, 20172 min readTrump’s tweets dampen social sentiment toward brands, even when they’re nice“Donald Trump by Gage Skidmore 3” by Gage Skidmore. Licensed under CC BY-SA 3.0 via Commons. When President Donald Trump calls out a...
Fahad HJan 23, 20172 min readWomen’s March a reminder of the incredible viral power of FacebookRecently, Facebook has taken considerable criticism (including from me) for being a conduit for fake news during the past election cycle....
Fahad HJan 23, 20172 min readWomen’s March a reminder of the incredible viral power of FacebookRecently, Facebook has taken considerable criticism (including from me) for being a conduit for fake news during the past election cycle....
Fahad HJan 21, 20175 min readThis Week in Content Marketing: Go Home Facebook, Your Journalism Project Is DrunkPNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this “hopeful” episode, Robert and...
Fahad HJan 21, 20175 min readThis Week in Content Marketing: Go Home Facebook, Your Journalism Project Is DrunkPNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this “hopeful” episode, Robert and...
Fahad HJan 20, 20172 min readSurvey: Social and mobile are top drivers of new small business digital spendingAlmost three-fourths of small businesses (70 percent) say they’re going to increase digital marketing investments this year. The primary...
Fahad HJan 20, 20172 min readSurvey: Social and mobile are top drivers of new small business digital spendingAlmost three-fourths of small businesses (70 percent) say they’re going to increase digital marketing investments this year. The primary...
Fahad HJan 19, 20172 min readSnapchat will target ads based on what people buy off SnapchatIf you want to make a lot of money selling digital ads, you need to win over direct-response advertisers, like Google and Facebook have,...
Fahad HJan 19, 20172 min readSnapchat will target ads based on what people buy off SnapchatIf you want to make a lot of money selling digital ads, you need to win over direct-response advertisers, like Google and Facebook have,...
Fahad HJan 18, 20173 min readInstagram accounted for 70% of GQ’s social revenue last yearInstagram contributed 7 percent of GQ’s total digital revenue in 2016. Instagram may not be sharing with publishers any of the revenue...
Fahad HJan 18, 20173 min readInstagram accounted for 70% of GQ’s social revenue last yearInstagram contributed 7 percent of GQ’s total digital revenue in 2016. Instagram may not be sharing with publishers any of the revenue...
