Facebook opens its ad network’s video ads to independent viewability checks
After a series of measurement errors disclosed last year, marketers’ distrust of Facebook’s math grew, as did their calls for more...
top of page
Search
Facebook opens its ad network’s video ads to independent viewability checks
After a series of measurement errors disclosed last year, marketers’ distrust of Facebook’s math grew, as did their calls for more...
#DeleteUber: Companies being forced by events to wade into political fray
Despite the fact that most major US companies do some type of political advocacy behind the scenes, most brands don’t want to take public...
#DeleteUber: Companies being forced by events to wade into political fray
Despite the fact that most major US companies do some type of political advocacy behind the scenes, most brands don’t want to take public...
MailChimp moves toward becoming a marketing platform with Facebook ads feature
MailChimp graphic, depicting creation of a Facebook ad. Someday soon, MailChimp may have to change its name. That’s because the email...
MailChimp moves toward becoming a marketing platform with Facebook ads feature
MailChimp graphic, depicting creation of a Facebook ad. Someday soon, MailChimp may have to change its name. That’s because the email...
Facebook tests putting its news feed ads in Messenger to make app more plug-and-pay for brands
Facebook is about to max out the amount of ads it can slot into people’s Facebook feeds, so it’s been ramping up its rollout of ads...
Facebook tests putting its news feed ads in Messenger to make app more plug-and-pay for brands
Facebook is about to max out the amount of ads it can slot into people’s Facebook feeds, so it’s been ramping up its rollout of ads...
Trump’s tweets dampen social sentiment toward brands, even when they’re nice
“Donald Trump by Gage Skidmore 3” by Gage Skidmore. Licensed under CC BY-SA 3.0 via Commons. When President Donald Trump calls out a...
Trump’s tweets dampen social sentiment toward brands, even when they’re nice
“Donald Trump by Gage Skidmore 3” by Gage Skidmore. Licensed under CC BY-SA 3.0 via Commons. When President Donald Trump calls out a...
Women’s March a reminder of the incredible viral power of Facebook
Recently, Facebook has taken considerable criticism (including from me) for being a conduit for fake news during the past election cycle....
Women’s March a reminder of the incredible viral power of Facebook
Recently, Facebook has taken considerable criticism (including from me) for being a conduit for fake news during the past election cycle....
This Week in Content Marketing: Go Home Facebook, Your Journalism Project Is Drunk
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this “hopeful” episode, Robert and...
This Week in Content Marketing: Go Home Facebook, Your Journalism Project Is Drunk
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this “hopeful” episode, Robert and...
Survey: Social and mobile are top drivers of new small business digital spending
Almost three-fourths of small businesses (70 percent) say they’re going to increase digital marketing investments this year. The primary...
Survey: Social and mobile are top drivers of new small business digital spending
Almost three-fourths of small businesses (70 percent) say they’re going to increase digital marketing investments this year. The primary...
Snapchat will target ads based on what people buy off Snapchat
If you want to make a lot of money selling digital ads, you need to win over direct-response advertisers, like Google and Facebook have,...
Snapchat will target ads based on what people buy off Snapchat
If you want to make a lot of money selling digital ads, you need to win over direct-response advertisers, like Google and Facebook have,...
Instagram accounted for 70% of GQ’s social revenue last year
Instagram contributed 7 percent of GQ’s total digital revenue in 2016. Instagram may not be sharing with publishers any of the revenue...
Instagram accounted for 70% of GQ’s social revenue last year
Instagram contributed 7 percent of GQ’s total digital revenue in 2016. Instagram may not be sharing with publishers any of the revenue...
bottom of page