
Report: Facebook Mobile Ad Revenues Now 20 Percent Of Total
Kenshoo says that just over 20 percent (20.3 percent) of the company’s ad revenue is now coming from mobile. More than one in five ad...

Ghost Town? Study Says 70 Percent Of Facebook Pages Are Inactive
describing the apparent low activity levels on Google+, but a new study suggests that it could also apply to business activity using...

Nielsen: Facebook Users Spending 30 Minutes Less There Now Than 6 Months Ago
The numbers are from Nielsen’s Top 10 web brands list for September 2012. Nielsen estimates that Facebook users spent about six hours, 40...

Red State, Blue State: The Social Network VP Debate Divide Shown In Map Form
In addition to the spikes in search activity, Thursday’s U.S. Vice-Presidential Debate also heated up across popular social networks. You...

Facebook Reaches One Billion People & Releases TV Ad
The TV ad goes through the events, life cycles and routines people go through on a daily basis and explores those emotions conveying how...

Walmart’s Local Facebook Strategy Isn’t Working, Study Says
Those are some of the findings from a new study by Recommend.ly, a social media tools/analytics company. Walmart launched the “My Local...

Social Network Demographics: Pew Study Shows Who Uses Facebook, Twitter, Pinterest & Others
I have a Pinterest account. I’m very comfortable with that.) But are the stereotypes true? In a report issued this week that’s ostensibly...

Facebook: 3.2 Billion Likes & Comments Every Day
Among the most interesting: Facebook users create 3.2 billion likes and comments every day. Facebook users spend an average of 6 hours,...

Is it Possible To Overdo Your Company’s Social Media Presence?
Just like with anything else, customers can feel inundated and overwhelmed by company tweets and status updates. According to a survey...

EMarketer: 88 Percent Of U.S. Companies Will Market On Facebook By 2014
new report, market research firm eMarketer estimates that 88 percent of U.S. companies will be marketing on Facebook by 2014. That’s more...

Facebook Back At No. 2 On ComScore Video Rankings
The July 2012 Video Metrix chart shows Facebook with a little more than 53 million unique viewers, which is about 4.5 million more than...

Report: The Facebook Medalists Of The 2012 London Olympics
medal count at 104. But which athletes and countries had the most success on Facebook once the games where officially over? Wildfire...

According To Facebook, 8.7% Of Accounts Aren’t Real
active mobile users. The official 10-Q filing that was published this week was quite transparent around user data showing that a total of...

Is It Time For Facebook Advertisers To Conduct Click Fraud Audits?
To the extent that unqualified clicks are limited to a few over-caffeinated users who click wildly, this isn’t really a big concern —...

Report: Major Brand Adoption Of Facebook & Google+ Has Dropped
In its latest Social Share Report, BrightEdge says that 90 of the world’s top brands have Facebook pages and 75 have Google+ pages....

Eyetracking Study Underscores Facebook’s Mobile Ads Challenge
This challenge has been widely discussed and was the subject of several questions on the recent Q2 Facebook earnings call. Facebook...

Facebook’s Share Of Social Logins At 48 Percent, Has Grown For Two Straight Years
According to Janrain’s latest quarterly report, Facebook now accounts for 48 percent of all social logins as of Q2 2012. That’s up from...

Google+ Debuts With ACSI Consumer Satisfaction Score Well Above Facebook’s
The annual American Customer Satisfaction Index is out for social media sites, measuring satisfaction with Google+ for the first time...

Facebook’s Time-On-Site Back Above 400 Minutes Per User In June, comScore Says
After a couple months of stagnant activity, Facebook usage rebounded in June according to new data from comScore. The company says that...
























